A graphic designer produces visual solutions to the communication needs of clients, using a mix of creative skills and commercial awareness. Designers need imaginative flair, awareness of current fashions in the visual arts, working knowledge of the latest computer packages and an understanding of material costs and time limits, all of which can impact on the design.
- Meeting clients to discuss their needs
- Interpreting the client's business needs
- Developing design briefs by gathering information and data to clarify design issues
- Thinking creatively to produce new ideas
- Using innovation to redefine a design brief and meet the constraints of cost, time, and client
- Multi-tasking: graphic designers often work on more than one design brief at a time
- Using a wide range of media, including photography and computer aided design
- Producing accurate and high quality work
- Contributing ideas and design artwork to the overall brief
- Keeping abreast of developments in IT, particularly design programs.
- Working well in a team with printers, copywriters, photographers, other designers, account executives, website designers, and marketing specialists
- Working to tight deadlines.
- Mastery of Adobe Creative Suite, particularly InDesign, Photoshop, and Illustrator.
- Excellent typographic skills, as well as experience designing for both digital and print.
- Graphic design experience at an agency or in-house at a B2B tech company.
- A keen eye for visual detail and an aptitude for organization.
- The capacity to multitask and meet deadlines.
- An interest in B2B technology.
- Familiarity with basic film/video editing and photography a plus.