#146162

Demand Generation Marketing (China Market)

Location:
Menlo Park, CA
Job Terms:
Temporary
Salary:
DOE
Start date:
04/29/2019
Posted By:
Suzy Thompson
Date:
04/05/2019

Job Description:

We are looking for an experienced marketing professional to drive creation of marketing content at scale for our lead / demand generation marketing efforts targeting small-medium businesses. You will be responsible for developing marketing materials that help articulate the value of signing up for a free 1-1 consultation with a marketing expert using the company’s free service to our small-medium business advertisers. To be successful in this role you should have 3+ years of experience marketing in China, an understanding of how to drive best in class lead or demand generation marketing content, and an understanding of how scaled marketing channels like emails, social, and ads can be used to engage with advertisers.

Responsibilities:

• Develop and execute marketing content strategy to support scaled marketing efforts to drive leads into the company's free marketing strategy consultation service in China.

• Partner with Sales, Marketing, and Product Marketing teams to identify, prioritize, and produce consistent positioning and messaging

• Develop customer-centric content that inspires and educates businesses. Ensure content is compelling and integrated across channels including  ads, emails, landing pages, and more

• Collaborate with other team members to ensure cohesive messaging across the user journey

• Work hand-in-hand with designers and web developers to visually elevate the work

• Identify right levers behind successful marketing content and iterate on those learnings

Skills:

• 3+ years of marketing experience in China within content/digital marketing, brand management, marketing communications, content strategy, or a related field

• Experience with online advertising industry and lead or demand generation marketing

Preferred Qualifications:

• Experience with managing or creating content for paid online media

• Experience and willingness to create marketing materials and manage the creative process with designers and web developers

• Experience translating complex concepts into easy-to-understand language

• Analytical and problem-solving experience

• Experience adapting marketing materials based on data and insights

• Experience working in a start-up environment

• Team player

Education:

• BA/BS or equivalent degree

Client Description:

This TOP social media company, headquartered in Menlo Park, CA, was built to help people connect and share. Over the last decade their tools have played a critical part in changing how people around the world communicate. With over two billion people using the service and more than fifty offices around the globe, a career at this company offers countless ways to make an impact in a fast growing organization.

Working here, you’ll:

  • Be part of their mission of community building
  • Work on the most visible apps and services in the social media industry  
  • Work in an Agile environment, in constant iteration and problem solving mode
  • Take part in global internal conversations that are happening with stakeholders, wherever they may be located, who are the best at what they do

Requirements:

Please ensure full legal name is on resume.