Email Specialist

Los Angeles, CA
Job Terms:
Start date:
Posted By:
Mali Gupta

Job Description:

Our client in the financial services industry is seeking an Email Specialist for an 18 month assignment. This position requires in-depth experience with data processing as the work will rely heavily on external databases. The majority of the emails needed for broadcast are service-related and customized, so knowledge of AmpScript (the dynamic coding language for Salesforce Marketing Cloud) will be beneficial. Must have an understanding of AmpScript or working knowledge of JavaScript. Has experience working with relational databases and data processing (experience with Microsoft Access preferred, advance Excel skills required). Experience with data management and segmentation. 

Job Description:

  • Develops, codes, and broadcasts emails to intended audiences that meet documented business requirements. 
  • Deep knowledge of Salesforce Marketing Cloud and Journey Builder 
  • Develops, codes, and broadcasts emails to intended audiences that meet documented business requirements. 
  • Gathers email and landing page requirements, including content and design materials. 
  • Produces email with a high level of attention to detail, leveraging email templates and content while following specifications. 
  • Reviews and tests emails to ensure conformance with requirements. 
  • Demonstrates a deep knowledge of coding practices (HTML and CSS) for different email clients. 
  • Demonstrates a general understanding of JavaScript (preferred but not required). 
  • Determines gaps between email business needs and current email capabilities and recommends efficient and effective solutions to address gaps. 
  • Demonstrates a working knowledge of basic Photoshop skills for image processing. 
  • Interacts with quality management and copy/content editor resources to resolve email bugs and broadcasts email to intended audiences upon final quality management signoff. 
  • Proactively raises concerns to email team members and/or management if issues are encountered that require further analysis or support. 
  • Makes recommendations to facilitate the highest rates of deliverability and engagement to email audiences 
  • Analyzes the technical capabilities of the email tools, technologies, and interfaces and makes recommendations for improvement. Leverages email tool queries/reports to troubleshoot problem areas and to determine reasons for non-optimal email delivery. 
  • Develop and measure against standardized email channel KPIs on a weekly and ad hoc basis, and provide recommendations to executives on opportunities to improve the email performance 
  • 3-5 years experience 

Additional Skills: 

  • Demonstrates initiative by identifying issues and recommending solutions. 
  • Demonstrates sound judgment in resolving matters of moderate complexity. 
  • Demonstrates effective written and oral communication skills with team members and managers. 
  • Demonstrates ability to collaborate and develop/maintain working relationships inside and outside the organization. 
  • Demonstrates ability to plan processes and work across broad, diverse groups to assure work is completed in a timely manner. 
  • Demonstrates ability to lead and manage projects across multiple teams or groups. 
  • Demonstrates in-depth knowledge of channel production techniques and processes and ability to apply it to work assignments.

Client Description:

Fully on-site - DTLA - Bunker Hill