Marketing Analytics Specialist

Newark, NJ
Job Terms:
Start date:
Posted By:
Mark Gatza

Job Description:

Do you love marketing and data? Want to have your insights impact a huge organization? Our client is looking for your expertise! Please see below for description and apply back with current resume!


Job Description:

Provide digital analytics support to prospect acquisition marketing initiatives and LINK platform initiatives.

Define KPIs, build reports, perform deep-dive analyses

The Marketing Analyst serves as a liaison between the business community and the IT organization and partners with business areas to identify, interpret, analyze, clarify and document business requirements.

Is responsible for creating the Business Requirements Document (BRD), Requirements Traceability Matrix (RTM), Use Cases, and User Acceptance Test Plan.