Digital Analyst

Burlington, MA
Job Terms:
Posted By:
Heather Farrin

Job Description:

The Digital Analyst will help to drive data based insights focused on digital content, audiences & user journeys to support various dynamic content & personalization initiatives driven by the Digital Content Strategy team in close partnership with our partners and stakeholders. They will work and align with Analytics and IT teams to ensure accuracy and collaboration. They will deliver and evolve the vision for the Digital Content Strategy team's Measurement Framework - dashboards, insights & reporting used to drive decisions that optimize engagement & conversion strategies on our digital properties. The Analyst will work with Digital Strategy leaders to link efforts to business insights and success. This role is a key contributor to the data-driven culture and analytics based marketing. 

Responsibilities include, but are not limited to: 

* Advocate audience & visitor-centric insights throughout the Digital team to support strategies designed to engage our visitors 
* Serve as the owner of analytics for the Digital Content Strategy team to ensure data is captured, reported, analyzed, and provide recommendations to stakeholders. 
* Own the run rate reporting of content performance and cross functional visibility 
* Provide education, insights and support to team members and external teams 
* Inform decisions on project priorities and resourcing of requests based on opportunity & impact 
* Closely collaborate with other teams such as Digital Strategy & Research, Digital UX, and other Digital & analytics teams 
* Leverage quantitative and qualitative data collection tools to generate data-driven testing opportunities 
* Support the development and execution of testing measurement plans in close partnership with the owners of the quantitative and qualitative testing programs 
* Generate documentation and communication process for lessons-learned 
* Participate in evaluation of future marketing solutions 
* Build innovative solutions to communicate analytics data 

Required Skills:

* 3-5 years of experience in a data analyst role 
* Bachelor’s Degree 
* Proficient with Google Analytics, GA360 preferred 
* Familiarity with Adobe Marketing Cloud tools such as: Analytics, Workspace, Ad Hoc Analysis, Report Builder 
* Proficient with digital analytics implementation, tag management systems and/or data integrations. 
* Experience with analytics methodologies in testing & UX tools such as Optimizely & ClickTale 
* Experience with Demandbase analytics & Account Based Marketing strategies a plus! 
* Understanding of holistic marketing software stacks and implementation 
* Ability to think analytically, identify and solve problems through data analysis 
* Proven analytical skills, with the ability to summarize and present findings clearly and concisely 
* Strong verbal and written communication skills, with the ability to present complex ideas and influence executive leadership 
* Proficient in Microsoft Excel & Power Point 
* Experience with Google suite (Slides, Sheets, etc) 
* Team player, able to work with global cross-functional teams 
* Excellent time management and prioritization skills 
* Highly motivated, detail oriented, and a self-starter 

Preferred Skills:

* Experience in other Online Marketing disciplines, such as SEM, SEO, Social Media, etc. is a plus 
* Experience with testing theory, strategy, and tools is a plus 
* Experience with Einstein Analytics, Tableau, or other advanced data visualization tools 
* Proficient with advanced analytics concepts such as Predictive Analytics, Machine Learning, Artificial Intelligence, Modelling 
* Experience with data wrangling techniques/tools 
* Experience with Big Data Technology

Client Description:

The world’s #1 customer relationship management ​(CRM) platform, empowers companies to connect to their customers in a whole new way. They are the fastest growing of the top 10 enterprise software companies, the “World’s Most Innovative Company” according to Forbes, and one of Fortune’s “100 Best Companies to Work For” six years running. With a culture rooted in a clear corporate purpose and set of values: trust, growth, innovation and equality, the success of this company is driven by their incredible employees.

Working here, you will be part of:

Meaningful Work: Helping companies connect with their customers in a whole new way. They are blazing new trails in enterprise software every day while focusing on the mission of improving the state of the world.

Good People: Life here centers around the culture. They are a family of Trailblazers. Their values connect and inspire them. Their behaviors build trusted relationships. 

Unparalleled Rewards: People who work here value the opportunity to learn from some of the most passionate and driven people in the industry, grow their career with them, and give back.