#146051

Marketing Analyst (temporary)

Location:
Miami, FL
Job Terms:
Temporary
Start date:
05/06/2019
Posted By:
Mark Gatza
Date:
04/03/2019

Job Description:

Seeking a Digital Marketing Analyst to support in Measurement, Research and Consumer Insights for one of our most innovative global financial industry clients.  If you are good with numbers, analysis and can tell a story using data, this could be the right position for you. *This is a temporary 6 month role, with some potential to extend, but not guaranteed.*

 

We are looking for someone with experience in Marketing Analytics or Statistical modelling that is also a great team player. In this role, you’ll work closely with marketing team and internal clients on consumer and business data collection and analysis, project coordination with global teams and with vendors.

 

What you’ll do:

Responsibilities include data collection and analysis, development and measurement KPIs, monitoring of assigned projects, Brand and Advertising Trackers, delivery of project results and key learnings for key areas. More specifically:

 

Brand Health

•  Coordination and relationship management with Research Agencies & Global team

•  On-going Brand performance analytics, explanation of key trends, brand shifts and key brand opportunities

•  Collaboration with Global team and LAC regional lead on new Bran Health measurement approach development

Measurement

•  Work with field marketing to identify KPIs and diagnostic metrics for proposed initiatives

•  Monitor and track initiatives performance

•  Conduct on-going reporting of initiatives progress and results

•  Presentation of final results and learning

 

Reporting

•  Gather data from markets to be reported on the Executive Dashboards in relation to key marketing activities and corresponding KPIs

•  Work in collaboration with the global team in the collection of data for new reporting tools

•  Keep stats metrics report updated

•  Support markets preparing revenue drivers data during Quarterly Marketing Reviews

•  Consolidate competitive information from stakeholders, including agencies in order to analyze potential impact on marketing plans and business drivers

Other

•  Provide planning support to reporting manager and marketing managers in each country

•  Provide analytical support in Brand Tracking and Advertising Tracking initiatives for LAC

•  Gather information from county marketing managers to provide weekly updates on key marketing activities to global teams

•  Data Gathering for Analytics and Measurement projects

•  Analyze digital investment and trends to measure effectiveness and efficiencies of the channel vs. traditional media

 

Requirements:

  • 3+ years related experience: market research and analytics
  • Strong data management skills
  • Proficient with Excel, PowerPoint and Word
  • Bachelor’s in related field
  • Strong analytical and data management skills
  • Strong communication skills, must be able to tell a story based on data
  • Fluent in English and Spanish

 

Nice to have skills (not required):

  • Portuguese speaking
  • Statistical Modelling experience

Client Description:

This Fortune 500 fintech pioneer headquartered in the San Francisco Bay Area has been an industry disruptor since day-one. Whether introducing consumers to credit cards, it's gold-standard ecommerce solutions for businesses or biometric purchase authentication tools, this industrial giant defines bleeding-edge of finance technology. To keep pace with year-over-year growth, this industry leader is continually on the lookout for experts in design, technology, and operations. Special Bay Area benefits include commuter access to free luxury shuttle service.