#145953

Marketing Data Analyst

Location:
NYC, NY
Job Terms:
Temporary
Salary:
competitive
Start date:
04/22/2019
Posted By:
Alicia Capobianco
Date:
04/02/2019

Job Description:

Our large financial services client located in NYC is seeking a junior level Marketing Data Analyst for a longterm contract assignment. This role is ONSITE, FULLTIME, and CONTRACT.

The Marketing Data Analyst will build relationships with lines-of-business, vendors and media/consulting agencies; identify business goals and develop strategies of translating those into Key Performance Indicators (KPIs). You will execute analytics measurement plans that play a key role in enhancing customer experience and performance of online and offline marketing programs. You will investigate customer behavior, attribute revenue, assess business impact and socialize your findings for the betterment of the organization. 

Principal Responsibilities: 

• Support US Analytic team practices in executing data management, analytics planning, implementation, reporting and insights across brand initiatives in the US 

• Collaborate with LOB stakeholders and technical constituents to determine requirements to measure testing of hypotheses 

• Implement data collection methodologies, automation and processes to support needs for campaigns, website / portal behavior, conversion funnel performance, and ROI 

• Collect, analyze data used to drive actionable and clear recommendations to the Business 

• Provide easy-to-understand marketing insights and consultation that translate into practical, actionable recommendations across multiple marketing channels: 

o Paid and organic search 

o Acquisition and CRM email 

o Social media & influencers 

o Content marketing 

o Display and digital re-marketing 

o TV, print, phone and direct mail 

• Optimize and scale analytic, IT and data ecosystem linkage, including tag management and campaign management, within the enterprise model 

• Manage relationships with digital analytics vendors such as Google, Adobe and ClickTale 

 

Required: 

• At least 1 yr experience in data/ digital analytics, monitoring business performance results and creating recommendations to make key business decisions 

• Knowledge of industry standard reporting tools such as Google Analytics, Adobe, DoubleClick and Excel 

• Familiarity with data platforms such as SAS, R, & SQL 

• Knowledge of Tableau, Domo, Qlik Sense or other BI data aggregation and visualization software 

• Established track record of managing and prioritizing multiple projects and tasks simultaneously 

• Ability to foster new and existing partnerships 

• Strong attention to detail 

• Sound business acumen with results-driven mindset and sense of urgency 

Client Description:

Freelancing long-term with Aquent gets you access to some pretty cool things:

- You're paid weekly

- Subsidized health and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)

- Access to Fidelity 401(k)

- Access to FSA Program (pre-tax payment toward bus or train passes, etc.)

- Direct deposit for your paycheck

- Access to our Talent Rewards Program (we reward for referrals!)

- Access to free online courses via Aquent's Gymnasium, to help you develop your skills: http://gymnasium.aquent.com/

- Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)

 

Requirements:

Background checks required