This role supports marketing managers to develop and implement direct marketing subscriber acquisition and winback marketing efforts across all marketing channels including email, direct mail, inbound/outbound telemarketing, and digital.
Duties and Responsibilities:
Partner with marketing operations, customer care and third-party vendors to implement marketing campaigns accurately and effectively. Must be able to establish, manage and maintain productive relationships across and outside the organization.
Set-up, review and audit existing and new campaigns and marketing materials - quality review of email, telemarketing scripts, coding, agent calls. Overall, ensure an optimal customer experience.
Maintain records and utilization of campaign/program components such as toll free numbers, email links, vanity URLs, and campaign tracking codes. .
Track, monitor and analyze results of marketing campaigns, using Excel, to help identify trends, identify issues and areas for improvements.
Manage corporate process and compliance standards for department including promotion authorizations, invoice receipt/coding and purchase orders.
Identify areas of opportunity for general process improvement and operational efficiencies related to marketing campaign/ program expense support.
Reconcile aging issues and cost reconciliations in conjunction with accounts payable for department.
Serve as primary liaison to accounts payable and partner payments to ensure accuracy and auditing of payment processing for department.
Support program managers with developing marketing materials and ensure that creative execution is consistent with strategy. Review all materials, ensuring accuracy and completeness.
Support team with ad hoc projects as necessary.
Bachelor's degree in marketing or related area or equivalent, relevant experience.
At least 3 years of directly related experience.
Requirements and General Skills:
Good public speaking and presentation skills.
Interpersonal skills and ability to interact and work with staff at all levels.
Excellent written and verbal communication skills.
Ability to work independently and in a team environment.
Ability to pay attention to details and be organized.
Ability to project professionalism over the phone and in person.
Ability to handle multiple tasks in a fast-paced environment.
Commitment to "internal client" and customer service principles.
Willingness to take initiative and to follow through on projects.
Spelling, grammar, proofreading and editing skills.
Excellent time management skills, with the ability to prioritize and multi-task, and work under shifting deadlines in a fast-paced environment.
Solid understanding of basic Excel functions, including pivot tables.
Knowledge of MS-Office Suite (Word and PowerPoint).
As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.