#144835

Brand Strategist

Location:
Kohler, WI
Job Terms:
Permanent
Posted By:
Vicki Schuch
Date:
03/06/2019

Job Description:

Are you interested in an exciting opportunity with a global organization? Do you have a passion for delighting consumers and inspiring others to do that same? The Brand Strategist position is a wonderful opportunity for you to evolve your skills and contribute to the strength of a renowned international brand. Come work with company's creative team as well as other key partners and stakeholders to influence the brand strategy. 

  • Direct, inspire and ensure excellence in strategy and direction for the brand including strategic inputs. 
  • Analyze consumer and industry data and trends and, then, process and present the problem or opportunity in a way that will allow for a better, actionable brand solution. 
  • Help to understand and then define the target audience, their lifestyles and their relationship with the brand. 
  • Work closely with Account Managers and other teams to spark the creative process, develop the idea, and increase its impact. 
  • Articulate your ideas in a way that can help others improve upon your idea and help craft team’s ideas to maximize consumer relevance and business impact. 
  • Provide support, direction and expertise to Brand Managers and Marketing partners to ensure confidence and accomplish goals and objectives. 
  • Inspire teams with – and to refocus on – consumer perspectives. 
  • Actively engage in the concepting of content and presentation of recommendations. 


Skills/Requirements 

  • Minimum of 2 to 5 years’ of communications, consumer insights, advertising, marketing or other related experience required. 
  • Bachelor’s degree in related field required (communications, advertising or marketing).