#144563

Marketing Manager (Innovation)

Location:
New York, New York
Job Terms:
Temporary
Salary:
$40+
Start date:
03/11/2019
Posted By:
Chris Woodbridge
Date:
02/27/2019

Job Description:

Our client, a well-known consulting company, is looking for a Marketing Manager to join their team and support their innovation initiative. You will be responsible for helping develop and implement the North America Innovation marketing strategy for the New York Metro market. Collaborating with global, regional and local marketers you will design and execute programs that deliver relevant and engaging client experiences and employee engagement initiatives in the local market. 

Metrics driven, you will challenge the status quo and creatively combine traditional and digital marketing channels to help us to break through the noise and engage C-level executives with the organization's largely under-appreciated capabilities in the “innovation” space. You measure success not only in share of voice or content consumed but hold yourself accountable for driving measurable results naturally partnering with sales and account management to maximize campaign impact. No stranger to complex matrix organizations, you will build bridges and persevere in collaborating across groups to integrate marketing efforts, presenting one unified organization to potential and existing clients.

Successful candidates for this individual contributor role will demonstrate experience in:

  • Developing and executing marketing plans that are informed by data, don’t default to following the “beaten path” and, most importantly, deliver impact
  • Integrating demand generation programs across digital/social, events, tele, direct mail
  • Effectively teaming across complex organizations
  • Working with senior stakeholders on a daily basis
  • Excellence in the content creation process (writing briefs, working with agencies) to deliver disruptive content
  • Managing end to end processes for small to large multi-client events with diligence and success
  • Background in B2B professional services a bonus

As an individual, you are a pragmatic, metrics-driven self-starter with a strong bias for action. You are high energy and adept at juggling competing priorities. Fluency in English and the self-assurance and diplomacy required for managing senior stakeholders are must-have’s too. 

Responsibilities

  • Contribute to New York Metro marketing strategy for Innovation 
  • Support execution of marketing campaigns driving awareness and demand, incl.
    • Events (large to intimate)
    • Immersive experiences
    • Paid media/search/social
    • Social media
    • Sales enablement
  • Manage employee communications supporting Innovation and the opening of the New York Innovation Center 
  • Collaborate closely with marketing entities (corporate, geographies/regions, target industries, target functions, offerings), approved agencies and senior business stakeholders (target industries, target functions, offerings)
  • Measure impact and continuously optimize campaigns and their execution
  • Regularly report status of plan and impact with the core North America Innovation team
  • Manage associated budget and spend
  • Adhere to applicable policies and procedures

Requirements:

  • 4+ years of marketing or business development experience 
  • New York area based (commutable to midtown Manhattan)
  • Strong communication skills
  • Bachelor's Degree

Demonstrated experience in:

  • Developing and executing marketing plans that are informed by data, don’t default to following the “beaten path” and, most importantly, deliver impact
  • Demand generation marketing integrating programs across digital/social, events, tele, direct mail
  • High-touch account-based marketing targeting senior decision makers
  • Effectively teaming across complex organizations
  • Working with senior stakeholders on a daily basis
  • Using CRM and Marketing Automation Tools, ideally Salesforce
  • Background in B2B professional services a bonus

Personality traits:

  • Strong interpersonal skills and team player instincts
  • Connector skilled in getting things done across complex matrix organizations
  • Self-starter with a strong bias for action
  • High energy and adept at juggling competing priorities to tight deadlines
  • Self-assurance and diplomacy required for managing senior stakeholders
  • Pragmatic, analytically minded and metrics-driven
  • Proven “scrappiness” and problem-solving skills
  • Curiosity and natural inclination to challenge status-quo