Seeking a Digital Strategy Marketing Manager to be responsible for the development of digital strategies in alignment with marketing KPIs and business objectives. This resource will manages Digital Channel Strategy for every marketing campaign (ie. email, text, website, eDetailing, search marketing, apps, Sigstr, etc), works to develop training that elevates the marketing team's level of digital maturity, partner with external agencies in the development of digital content and applications.
This is a long term contract role with a major Diagnostics company.
-Assists sales team effectiveness and success through lead scoring and tracking models, nurturing customers through the marketing funnel for instrument and reagent purchases, and provides potential business opportunities leads to sales teams with alignment to SalesForce.com
Business Process and Project Management
Developing the overall digital strategy for the business area including participation in the annual operating plan, evaluation of tactics performance with metrics through business reviews; and effective utilization and communication with internal partners and/or external digital agencies.
Is the business unit's technology expert and leads strategic and tactical components of marketing automation platform including campaign creation, email development, landing page development, the creation of lead scoring/tracking models, and campaign metrics.
Manages the business unit's use of web-based applications, tablet strategy, and digital asset management. Works with functional groups in the US and global organizations.
Acts as the business area's expert in emerging digital marketing and trends and sharing this applicable information with senior leadership for possible implementation into future campaigns
**Should be Technical and a strong Web Developer.
**Expert in Marketo and someone who can develop integration via API etc..
***Must have some Marketing Operations exp.