Brand Merchant

Austin, TX
Job Terms:
Start date:
posted by:
Heather Farrin

Job Description:

Overview of Accountabilities:

  • Develops marketing and communications plans and activities for specific product(s) or solution(s) 
  • Oversees market research, monitors competitive activity, and identifies customer needs 
  • Oversees the analysis and evaluation of key market statistics and customer requirements to define product/solution strategies and identify opportunities to expand market share 
  • Maintains current status of customer requirements for existing and future products/solutions 
  • Supports product/solution launch and provide sustaining efforts to enable quoting, validation, pricing, order entry, and fulfillment of products/solutions under management via internal sales tool and external web stores 
  • Develops content for internal and external audiences relaying product/solution strategies and value propositions, including customer presentations and sales training materials 
  • Works with demand, supply, and pricing teams to ensure accurate forecasting, lead-time estimating, and pricing for products/solutions under management 
  • Manages product/solutions launches to ensure sales force readiness and optimize P&L impact of product transitions 
  • Provides input into: item forecast & mix planning, category UPP and BU offer strategy 
  • Provides input into product transition playbooks (may also draft the playbooks) 

Role-Specific Responsibilities:

  • Participates in creation of simple product marketing materials and simple product marketing activities 
  • Participates in basic market research activities
  • Works with product management and sales to support a product's life cycle 
  • Assists in the planning and implementation of product launches, core positioning and messaging, sales training and marketing programs for assigned products
  • Responsibilities include assessing market requirements and contributing to product introductions 
  • May participate in product business planning and forecasting 
  • Positions interfaces within department and some cross-functionally


Aquent's Client's online team is looking for eager, hard-working, creative candidates with strong organizational skills, analytical skills, and attention to detail. This candidate should be results-driven and team-oriented. This candidate will play a critical role in managing and driving brand growth for strategic brands within the company. This role is an ideal starting place for a dynamic career in the rapidly growing e-commerce space. Candidate will develop skills to work across all functional retail areas to grow and improve brand partnerships.

Ideal candidate will be a strong team player with a positive, energetic, and "can-do" attitude, as well as a strong eye for detail and the ability to focus on the “big picture”. 

Key Tasks:

-Create and analyze a wide range of site merchandising efforts to grow brand traffic, awareness, customer conversion, and revenue on the company website

-Analyze sales and key metrics to identify business opportunities 

-Provide recommendations to improve sales and margin

-Build and maintain brand store on company website

-Coordinate and create launch plans for new products

-Maintain product pages

-Manage site placement and promotions

-Develop reporting for merchandising campaigns, using web analytics tools.

-Provide weekly financial updates including RPV (revenue per visit), MPV (margin per visit), and total attainment.

-Work with web analytics and multi-variant testing to develop strategic merchandising plans. 

-SEO maintenance of brand and product content

Required Competencies and Skills:

-Results Driven


-Analytical skills

-Project management 


-Excellent written and verbal communication skills

Client Description:

Our client offers so much! Work in a corporate setting for a major technology company, but have the feeling that you’re in an agency. How do they do that? Check this out:

  • They offer flexible schedules to promote work/life balance. Need to pick drop the kids off at school before getting in? No worries! They get it!

  • They understand that although you’re freelancing, you’re still interested in growing your career path. They invest in learning & promote creativity on their projects, teams, and with individuals. Freelancers are included in things like team off-sites. Not something you see every day!

  • They recognize freelancers as members of their teams who are helping to get the same projects across the finish line. There’s no separation here. You’re part of the team! They’ll tend to offer up permanent conversion to most freelancers after an extended period of freelance.

  • They encourage growth beyond your job title. They understand that value comes from growth, and the growth is a 360 degree thing. Interested in enhancing your current skill set with complementary skills? This is the place! They allow work on projects outside your core competencies, in order to build new strengths.

Have no fear that you’ll fit in here. They make it work, and accept you as part of the team!