#143877

Brand Manager, Global Marketing

Location:
New York, New York
Job Terms:
Permanent
posted by:
Dove Ryan
Date:
02/11/2019

Job Description:

Product Development:

  • Responsible for all aspects of innovation from ideation to launch / execution.
  •  Deep understanding of the consumer and translate this to create insightful strategy, communication and innovation ideas.
  •  Analyze new product feasibility (size of opportunity, consumer insight, target audience, forecasting, pricing, return on investment, competitive review).
  •  Expert on competitive landscape– Mass, Prestige, Indie brands. Project Management:
  •  Manage the Lip, Nail and Collections portions of the business in all aspects.
  •  Manage cross functional teams in the timely execution of all Global Marketing deliverables.
  •  Maintain global market communications and brand documents to ensure markets have up to date information each month for all projects. Creative Process:
  •  Work with Sr. Director to drive all elements of the creative process– from concept to execution.
  •  Manage workflow of all artwork related aspects with cross functional teams. 
  • Work with Sr. Director on development and execution of global brand advertising assets, including digital, video, and print. Analysis:
  •  Holistic and detailed understanding of portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization.
  •  Prepare Monthly Category Reviews for Brand President
  •  Deep dive on category, competitive, and consumer insights
  •  Generate, present, and apply insights from monthly business analysis
  •  Measure and track performance vs Brand KPIs, volume, share and profit objectives.

 

 

Client Description:

 

Other Requirements:

  •  4+ years of professional marketing experience in the beauty industry required. 
  •  BS Degree preferably in Marketing or Business.
  • Demonstrated ability to manage the business day to day as well as the overarching strategic projects. Can effectively manage multiple projects at the same time.
  •  Proven track record in supporting strategy with a solid understanding of the marketing mix, strong business and financial acumen.
  •  An innovative thinker, you apply creativity to identify alternative approaches and solutions. 
  • Self-driven and motivated to work in a fast-paced, dynamic environment.
  • Strong analytical skills with experience in preparing reports for review by senior management
  •  Effective communication skills.
  •  PowerPoint and Excel skills required, Nielsen or Aztec preferred.
  •  Passion for Beauty and Color Cosmetics is a must