B2B Web Analytics & Site Experience Analyst

Beaverton, OR
Job Terms:
Start date:
posted by:
Erica R. Brown

Job Description:

A Fortune 100 Athletic Apparel and Footwear Company located in Beaverton, OR is looking for a B2B Web Analytics & Site Experience Analyst ​ to join their B2B Insights & Analytics team

This role has a tentative end date of 5/31/19 and is a great way to get your foot in the door at this AMAZING company !!

The B2B Insights & Analytics team’s focus is on leveraging a data driven approach to inform online 
experience decisions and optimize the digital journey for our customers, with the goal of driving 
incremental revenue opportunities.   

The primary responsibilities of the Online Experience Analyst will be to: 
 Adobe Analytics Site Tagging: Manage the seasonal Adobe Analytics site tagging 
implementation processes. This includes aligning with key stakeholders on the key metrics to 
track each season, partnering with our GTMS Technology team through the development cycle to 
ensure successful implementation and developing a seasonal site tagging audit process to 
ensure data quality, tools and metric accuracy, and consistency across the organization.   
 Online Experience Analytics:  Leverage Adobe Analytics & Tableau to develop online 
dashboards / models that can be used to evaluate online experience behaviors and trends by, 
Customer segment. Deliver experience insights and recommendations that help inform online 
experience decisions, on a quarterly basis. 

Essential Job Responsibilities: 
 Managing the implementation of Adobe Analytics site tagging on a quarterly basis to optimize 
online experience monitoring and data reporting 
 Using DTM or Launch to implement Adobe Analytics site tagging 
 Enabling reporting capabilities that deliver self-serve visibility to KPI performance throughout the online 
 Creating a site tagging strategy by gathering requirements from stakeholders. 
 Sharing insights and recommendations on a quarterly basis to enable key business and technology 
stakeholders to make data-driven decisions regarding the online experience 
 Building dashboards to share analysis with varying audiences, on a self-serve and quarterly basis 
 Developing a seasonal site tagging audit process to maintain site tagging and the accuracy of online 
experience metrics   
 Maintaining technical documentation to ensure a consistent approach each season and providing training 
on dashboard usage 
  Bachelor's degree in a relevant field and 3 years of relevant, digital analytics experience 
 Expertise with Adobe Analytics and Adobe DTM or Launch 
 Tag management experience 
 Aptitude for creating compelling data visualizations, manually or programmatically (using Adobe Analytics 
or Tableau) 
 Experience with marketing platforms and CRMs such as Salesforce, Marketing Cloud, or similar 
 Front End development experience - JavaScript, HTML, Angular/JQuery 
 Business savvy & strong communication skills, ability to work cross-functionally 
 Must have a thorough understanding of best practices for digital analytics implementations, data 
integrity, data strategy, and reporting 
 Strong technical skills, including the ability to analyze JavaScript, jQuery, CSS, HTML, etc. for 
inconsistencies in tagging and implementation 
 Solid writing and communications experience preferred

Client Description:

This client, named for the Greek goddess of victory, is the world's leading designer, marketer and distributor of athletic footwear, apparel, equipment and accessories.