A Fortune 100 Athletic Apparel and Footwear Company located in Beaverton, OR is looking for a B2B Web Analytics & Site Experience Analyst to join their B2B Insights & Analytics team.
This role has a tentative end date of 5/31/19 and is a great way to get your foot in the door at this AMAZING company !!
The B2B Insights & Analytics team’s focus is on leveraging a data driven approach to inform online
experience decisions and optimize the digital journey for our customers, with the goal of driving
incremental revenue opportunities.
The primary responsibilities of the Online Experience Analyst will be to:
Adobe Analytics Site Tagging: Manage the seasonal Adobe Analytics site tagging
implementation processes. This includes aligning with key stakeholders on the key metrics to
track each season, partnering with our GTMS Technology team through the development cycle to
ensure successful implementation and developing a seasonal site tagging audit process to
ensure data quality, tools and metric accuracy, and consistency across the organization.
Online Experience Analytics: Leverage Adobe Analytics & Tableau to develop online
dashboards / models that can be used to evaluate online experience behaviors and trends by,
Customer segment. Deliver experience insights and recommendations that help inform online
experience decisions, on a quarterly basis.
Essential Job Responsibilities:
Managing the implementation of Adobe Analytics site tagging on a quarterly basis to optimize
online experience monitoring and data reporting
Using DTM or Launch to implement Adobe Analytics site tagging
Enabling reporting capabilities that deliver self-serve visibility to KPI performance throughout the online
Creating a site tagging strategy by gathering requirements from stakeholders.
Sharing insights and recommendations on a quarterly basis to enable key business and technology
stakeholders to make data-driven decisions regarding the online experience
Building dashboards to share analysis with varying audiences, on a self-serve and quarterly basis
Developing a seasonal site tagging audit process to maintain site tagging and the accuracy of online
Maintaining technical documentation to ensure a consistent approach each season and providing training
on dashboard usage
Bachelor's degree in a relevant field and 3 years of relevant, digital analytics experience
Expertise with Adobe Analytics and Adobe DTM or Launch
Tag management experience
Aptitude for creating compelling data visualizations, manually or programmatically (using Adobe Analytics
Experience with marketing platforms and CRMs such as Salesforce, Marketing Cloud, or similar
Business savvy & strong communication skills, ability to work cross-functionally
Must have a thorough understanding of best practices for digital analytics implementations, data
integrity, data strategy, and reporting
inconsistencies in tagging and implementation
Solid writing and communications experience preferred