Responsibilities:

• Help design, launch, evaluate, optimize, and scale advertiser growth programs
• Utilize direct response channels like online advertising, print, direct mail, co-marketing, as well as retention channels like email marketing and onsite education, to cost-effectively target SMB advertisers and drive growth throughout their lifecycle

Requirements:

• Experience with content development, strategy and project management are requirements, and a key part of the role includes developing direct marketing copy
• Must have the ability to think about content strategies, landing page optimization, and driving growth as well as coming up with ways to message technical content more effectively
• Strong problem solving and quantitative analytical skills
• Microsoft Excel, Word and PowerPoint guru; Keynote is a plus but not required
• Statistical modeling expertise highly valued
• Strong process and project management skills with successful experience influencing and leading cross-functional teams
• Experience managing large scale direct marketing, retention marketing or online marketing campaigns a plus
• Proven ability to build fact-driven business cases from management consulting or other relevant experience
• Experience specifically within digital marketing, marketing communications, account planning in ad agency, strategy consulting or a related field
• Must be flexibility to work with change priorities

Education:

• BA/BS degree with strong academic background or equivalent experience.