Marketing Strategist

Greenwood Village, CO
Job Terms:
W2, Hourly, Depends on Experience
Start date:
posted by:
Kimberley Strayer

Job Description:

Our client, a major Healthcare company, is searching for a Marketing Strategist on a consulting basis. This position is responsible for several key components of the sales success, including:

1) supporting the development of sales story material and lead generation strategies and campaigns;

2) identifying and directing Insights initiatives including understanding the competitive/external landscape and applying Marketing Insights in support of small business B2B strategy and marketing programs;

3) leading or providing support to other small business marketing initiatives including the client engagement strategy and process, marketing plan development and other ad hoc initiatives.

The person in this position enjoys working in a dynamic environment, is forward thinking, adept at problem solving, a strong collaborator, consults with marketing partners and Sales to address business challenges and effectively engages partners across many enterprise functions including Marketing/Service Ops, Sales Effectiveness and Product. The impact of this position is in providing and supporting the aforementioned marketing programs that help Small Business Buyer Group achieve and exceed its business plan results including new sales, persistency and expanding existing relationships with additional products and solutions.

Key Responsibilities:

• Support lead generation and nurturing campaign development, including assessment, management and metrics:

– Overall prioritization and management of projects

– Identify business objectives and challenges

– Write creative briefs for strategic opportunities

– Engage and manage Creative Services, work with marcom account leads, designers/copywriters/other team members to ensure concepts and final execution align with quality expectations and objectives.

– Secure final sign-off from Sales team.

– Proactively identify gaps and create additional finalist materials throughout the year that supplement the annual market message development process.

• Serve as Marketing strategy support for development of new value proposition and material.

• Lead projects on behalf of small business for client engagement campaigns

• Participate in development of key marketing programs including the annual sales market message by applying insights/competitive knowledge during content development, enabling Sales to differentiate and successfully position the company.

– Ensure that relevant competitor information is captured in internal talking points.

• Participate as a member of the marketing team on additional initiatives that support small business client acquisition and retention. Independently lead complex projects to drive client acquisition and retention initiatives within budget and often with short turnaround times.

Must be onsite full-time in Greenwood Village

Client Description:

Our national insurance industry client practices what it preaches, and has a strong health and wellness focus as part of their company culture. As a part of their organization, even as a freelancer, you can expect to be included in that culture!

What else can you expect from this organization?

  • As a congenial and collaborative culture, they’ll welcome you as an equal contributor, and value your opinion when it comes to creative and marketing project creation and delivery.

  • They’re fully committed to an Agile environment, adopting and utilizing standard Agile practices daily.

  • These folks are committed to getting it right, and as such, are quite focused on metrics and ROI. “Measure twice, cut once” is a common phrase that could possibly apply to their project teams. That’s why they value candidates with previous knowledge and experience in designing & managing to drive metrics, and have a keen eye for those with insurance industry experience.

    • Prior knowledge of and familiarity with industry acronyms is a plus.

  • This is very much a matrixed organization, so bring your A-game and communication skills! You’ll be networking with any number of stakeholders related to your creative and marketing projects.

  • Being a larger corporation, the meeting schedule is sometimes heavy. With a strong ability to stay organized and focused on your deliverable, you’ll thrive here!

Certain locations benefit from on-site fitness center facilities, Starbucks, and free parking. Our advice? Bring your walking shoes! Your day has a built in mini-workout. Parking in the CT facility tends to be a bit of a walk from the (very large!) main building, but that will make your fitness tracker happy!

Benefits for Consultants

Aquent talent are eligible for a generous health-and-wellness package.

Our plan includes: Medical Insurance Aquent offers access to comprehensive In and Out of Network plans, with contributions toward monthly premiums and often with eligibility within two months of starting work. Retirement Savings Plan Aquent offers a 401(k) plan, managed by a leader in the retirement field, with immediate vesting.

Other features:

  • Dental insurance
  • Vision insurance
  • Flexible spending accounts
  • Professional training
  • Discounts and Perks


Ideal candidates will offer:

• Bachelor’s degree in Marketing, Communications or equivalent field or work experience.

• 5+ years’ experience in marketing or sales/sales support preferably in healthcare.

• Experience managing multiple priorities and executing projects within strict timelines, budgets and quality standards.

• Ability to facilitate and lead cross-functional teams, and successfully navigate across the enterprise.

• Ability to process information from disparate internal and external sources into big picture strategies and foresights.

• Ability to develop executive level presentations and support delivery of concepts and messaging, including providing consultation with senior and experienced field team members.

• Familiarity with the company's business, products and services.

• Highly developed analytical, communications, and influence skills.

• Strong communication/superior verbal and written skills.

• Team player with proven ability to manage relationships within a matrix organization.


Required Skills:  
Additional Skills: 

Selected candidate required to pass a background check and drug screen