#143252

Web Analytics Manager

Location:
Oakland, CA
Job Terms:
Temporary
Start date:
04/22/2019
Posted By:
Rob Young
Date:
01/28/2019

Job Description:

Aquent is seeking an Analytics Manager for one of our COOLEST clients in Oakland, CA!  The client team works on some of the most recognized brands in the country!

The analytics manager will be in charge of analytics strategy, tagging, optimization, testing and reporting for 5+ brands. They will be working hand‐in‐hand with UX designers, product managers and developers to improve the performance and experience of dozens of digital properties. The key to success is their ability to distill analyses to a succinct set of actionable next steps. 

Responsibilities 
● Own analytics strategy for 5+ brands 
● Lead the creation of detailed analytics reports analyzing site health, performance, features KPIs. Generate 
recommendations for improvement based on data and present key findings and next steps to 
stakeholders. 
● Own site tagging strategy and deployment across multiple brands 
● Proactive thought leadership in the analytics space helping brands stay on top of industry best practices 
● Work closely with UX designers to identify areas for testing and optimization 
● Own relationship with key brand stakeholders, identifying areas for opportunity and growth 

Qualifications 
● 5+ years experience working in the analytics field 
● Advanced knowledge of web analytics preferably Google Analytics 
● Has been solely responsible for creating and presenting reports to stakeholders 
● Familiarity with current digital marketing best practices and processes 
● Experience managing A/B tests using Optimizely or similar tool 
● Experience working with Mixpanel and can run custom queries 
● Extensive experience managing the tagging process using a tag management system such as: Adobe DTM 
or Google Tag Management 
● Has enough technical knowledge/experience to work with developers to implement complex event 
tracking 
● Working knowledge of User Experience Design concepts and best practices 
● Excellent written and verbal communication skills 
● Exceptional at succinctly distilling analyses to a few key points and communicating actionable next steps to 
both business and technical teams

Client Description:

Why do you want to work through AQUENT?

Working with AQUENT gets you access to some pretty cool things, including:

  • Subsidized (up to 85%) of your health, vision and dental benefits 
  • Access to Fidelity 401(k) and FSA Program
  • Direct deposit for your weekly paycheck