#142997

Director - Life Insurance Marketing

Location:
Hartford, CT
Job Terms:
Permanent
posted by:
Dove Ryan
Date:
01/22/2019

Job Description:

Strategic Solutions Marketing Director will be responsible for leading the development of the go to market approach and on-going Marketing Strategy for the Life Insurance product suite. They would lead a team to help develop the positioning and help devise strategies to help overcome financial professional and consumer obstacles to finding the right financial product solution. This is an exciting time in the organization as we continue to innovate on how we go to market with our solutions and add value to consumers lives. We are looking for an exceptional Marketer and leader to help us realize the growth potential of these solutions.  

This role will be interacting regularly with the Life Insurance Senior Product Team and Senior Sales Teams to understand the target segments, the product portfolio, and tailoring marketing strategies to enable sales growth. This role would be interacting with his/her team to develop insights, understand high level messaging, develop recommendations on multi-channel marketing approach and help drive execution of these strategies. The Director would lead the charge in ensuring measurement of these marketing initiatives to understand what is working and what is not. They would make recommendations for the Life Insurance product portfolio based on learnings and help guide the team, continuously iterating to become a best in class marketing organization.

 

Qualifications

  • Individual who is looking for a unique marketing challenge to help drive a new way to market financial products

  • Individual who is known as a change agent and inspirational leader

  • Individual with experience in launching Marketing Strategies in a best in class organization

  • Individual with experience in developing thoughtful analytics plans and tracking key marketing initiatives

  • Individual with experience in developing customer solutions and marketing strategies based on insights

  • Individual with experience leading a Marketing Organization in driving go to market strategies

  • Life Insurance Marketing is required

  • 5+ years financial services industry experience required; Bachelor’s Degree required