#142841

Medicare Marketing Consultant

Location:
San Francisco
Job Terms:
Temporary
Salary:
W2 Hourly DOE
Start date:
01/31/2019
posted by:
Alex McGhee
Date:
01/18/2019

Job Description:

Medicare Marketing Consultant 


The Marketing Consultant will work as part of an integrated sales and marketing team to support the Medicare Marketing team with plan execution. 

Responsibilities: 
• Responsible for supporting the development, implementation and evaluation of marketing strategies and plans that drive new sales, profitable membership growth and retention. 
• Leads and manages the delivery of projects with internal and external stakeholders and agencies/vendors consistent with marketing strategy and plans to meet business objectives and goals. 
• Ability to consolidate and summarize feedback from various stakeholders and share that information with the broader team. 
• Drives successful implementation including review of all technical and artistic phases of marketing collateral and materials; tracking budgets and project deliverables / milestones; managing vendor and internal unit activities and preparing reports and communications on project status to stakeholders. Communications include email, direct mail, inserts, online sites, letters, videos, regulated communications, brochures, FAQs, internal and external alerts/notifications. 
• Analyzes and synthesizes results from large marketing initiatives, campaigns, and programs and recommends actions based on findings. 
• Develops steps to execute marketing strategies including establishing performance metrics, preparing creative briefs, estimating costs, time schedules, resource allocation, and production schedules. 
• Identifies prospect, member or producer insights that result in new and creative marketing and communication strategies and tactics with unique messaging, positioning, and media to maximize. 
• Develops presentations and materials in support of business and campaign goals. 

Qualifications/Additional Skills: 
• BA/BS in a related field such as marketing or business and/or equivalent combination of education and experience. At least five years of marketing experience. 
• Knowledge of health insurance marketing principles, practices and techniques including marketing analysis and research tools is a plus but not necessary. Medicare Marketing execution a plus. 

Ability to independently evaluate marketing plans and processes and recommend process improvements 
Excellent interpersonal, negotiation, problem solving and communication (verbal and written) skills 
Excellent cross-functional team, project and organizational leadership skills with attention to details. 
Ability to multi-task with multiple deadlines and/or milestone requirements 
Strong analytical and quantitative skills with ability to use advanced features of Excel, Powerpoint, Outlook, Visio and Word. 

Details: 
Start Date: ASAP 

How does this project impact the line of business:
Focus is to support Medicare brokers, seminars and acquisition 

Required Skills (top 3 to 5/ non-negotiables): 
Attention to Detail 
Digital Marketing – focus on email/direct mail and site content creation and execution 
Strong project management skills 
Ability to manage a large workload of marketing campaigns 
Multi-channel marketing experience 

What you like to see on resumes? (nice to have) 
Healthcare marketing experience; Medicare a plus 
Marketing project management and tactical execution experience 
Degree in business - marketing 

Disqualifiers or Dislikes on Resumes:
Lack of experience, bad grammar and formatting 

Education Requirement:
BA/BS in a related field such as marketing or business and/or equivalent combination of education and experience. At least five years of marketing experience. 

Software Skills Required: Ability to use advanced features of Excel, Powerpoint, Outlook, Visio and Work