Marketing Specialist

Toronto, ON, CA
Job Terms:
Start date:
posted by:
Ryan Stipes

Job Description:

As Marketing Specialist, you are responsible for executing campaigns and events to drive pipeline and lead generation in Canada. You will partner with the global team to help define strategy and GTM to help increase awareness and adoption of The Platform for developers, IT professionals, and Business Decision Makers. You will have the opportunity to be part of a small, fast-growing team and help usher in a new era of cloud computing. If you have 4+ years of business technology experience, ideally field marketing, with special expertise driving events and exposure to developer audiences, then please apply! 

Development and execution of enterprise marketing initiatives to generate leads and opportunities, project managing all aspects of campaign execution, event production, content and budget management 
Specific event execution and logistics: AV production, vendor management, logistics, invitations, catering, security, transportation, speaker travel logistics, evening events, signage/shipping 
Tracking, analyzing and reporting on results and impact of marketing activities; oversee budgets and analyze the effectiveness of marketing campaigns to determine ROI through reporting and analysis of leads, pipeline and marketing-influenced revenue

4+ years of technology marketing experience, with special expertise driving events 
Experience managing event execution, including planning, on-the-day logistics and staffing for the event 
Project management skills including: managing agencies and vendors, tracking tools assess campaign effectiveness (e.g. CRM systems (Salesforce.com or similar) and marketing automation tools (Marketo or similar))

3+ years of B2B marketing experience with developer audience expertise
Experience defining successful enterprise software acquisition programs for large accounts
French language skills (written + oral)
Strong writing and content development expertise
Strong problem-solving, strategic and analytical capabilities with a strong track record of setting and delivering against measurable marketing metrics