Mobile Marketing Test Manager

Mountain View, CA
Job Terms:
Start date:
posted by:
Suzy Thompson

Job Description:

*Open to Remote Location*

Help organize and control the testing process 
● Determine the needs or hypothesis and develop a test or system of tests to satisfy the needs or to validate hypothesis 
● Define the scope of testing 
● Build testing framework: 
○ Hypothesis 
○ Planning and estimation: 
◆ KPIs 
◆ Intended results

○ Align measurement tools 
○ Risk analysis 
○ Deployment of Test vs Control 
○ Monitoring
○ Data collection 
○ Data analysis 
○ Build report 
◆ KPIs 
◆ Insights 
◆ Takeaways 
◆ Surprise learnings etc. 
○ Develop next steps 
● Plan, deploy, and manage tests with cross-functional teams 
● Coordinate the complex nature of testing by ensuring marketing, XD, sprint and dev teams are aligned 
● Help optimize testing framework: 
○ Sufficiency 
○ Effectiveness 
○ Efficiency
 ○ Progress tracking 
○ Quality of results 
○ Etc. 
● Challenges and difficulties of role: (candidate MUST be able to navigate this)
○ Not enough resources 
○ Budget may be too low 
○ Schedule is too tight 
○ Teams are not usually in one place 
○ Requirements may be too complex (may need to continually check and validate) 
○ May not have enough time to test to get statistical significance on occasion 
● Experience: 
○ Must have CRO (conversion rate optimization) experience 
○ Experience using testing platforms such as Optimizely, Test & Target, Apptimizely etc. 
○ Must have mobile experience: 
◆ App install 
◆ Apple Search 
◆ Google UAC, FB CBO 
◆ ASO 
◆ Push Notifications 
◆ AMP 
○ Holistic understanding of the digital marketing landscape (Search, Social, UX, etc.)

Client Description:

WORKING WITH AQUENT: freelancing long-term with Aquent gets you access to some pretty cool things:
- You're paid weekly
- Subsidized health (including term life and LTD) and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)
- Access to Fidelity 401(k)
- Access to FSA Program
- Direct deposit for your pay check 
- Access to our Talent Rewards Program (we reward for referrals!)
- Access to free online courses via Aquent's Gymnasium, to help you develop your skills: http://gymnasium.aquent.com/
- Access to free online courses via Lynda.com
- Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)