#142307

Digital Community Manager (bilingual)

Location:
Mississauga, ON OR Montreal, QB
Job Terms:
Temporary
Start date:
01/28/2019
posted by:
Tova Dodge
Date:
01/07/2019

Job Description:

Are you passionate about empowering people to achieve more using technology? Are you skilled in digital storytelling, engagement, content creation, analytics, and community facilitation? Does driving innovation in a fast-paced, collaborative team environment sound like a dream job? Then look no further! This exciting role of Digital Community Manager – will join this large tech org's Canada Digital Marketing team as a key member of centralized group, which manages select digital & social channels on behalf of our brand’s Business Groups (BGs) and Segments. The Digital Community Manager will serve as the voice of our brand to our Canadian customers. 
Responsibilities: 
Customer and fan engagement 
• Listening, posting & responding on behalf of the company to our customers / followers through a variety of social media channels 
• Drive resolution for customer support, delight fans through personalized interactions 
• Project management on fan and influencer programs 

This role can sit in Toronto OR Montreal!!

Social Content & Editorial 
• Owning Social Media editorial calendar (planning, ideation, execution & reporting at both national & local levels) 
• Collaborating and coordinating activities with both Canadian and Global Social Marketing teams 
• Owning Audience Access process for the company's groups looking to communicate with our Social Audiences (eg. product / audience marketers, MarCom, Sales, customer service & CorpCom) 
• Creating and curating customer-centric digital content across a variety of formats (blogs, infographics, images, videos) 
• Creating the digital/social extension of in-person events 
• Collaborating with agency partners to plan, ideate & execute activities 

Paid Social Media Execution 
• Managing paid social campaigns across social media platforms to execute against organization objectives (including ad building, flighting, optimization and performance reporting) 
• Project manage campaigns of numerous sizes and budgets, make recommendations for channel and budget splits, create ads and adsets 

Reporting 
• Ongoing social listening & influencer outreach 
• Weekly, Monthly and Quarterly Tracking, reporting, analysis, generating actionable insights and learnings 
• Using Social Technology tools
• Provide ongoing competitive benchmarking, best practices and innovation ideas to team 
• Staying abreast of digital/social trends 
  
Deliverables and KPIs: 
• Audit and streamline social media presence 
• Increase engagement on owned channels 
• Drive business impact by producing marketing leads 
• Increase social reach of owned content 
• Growth of audience channels 
• Deliver robust advocacy/fan/influencer programs and consistently identify and engage influencers 
• Deliver paid social campaigns that meet business objectives, deliver efficiency in spend, and drive innovation. 

Relevant Skills and experiences: 
• 2-4 years’ experience in social media and/or digital communications and engagement, preferably 
• Bilingual: English and French (French Canadian preferred) 
• Demonstrated superior writing and content creation skills. Understanding of content formats across all social platforms. 
• Experience in managing paid social media campaigns end-to-end, including tactic identification, campaign launch, optimization and reporting. 
• Strong analytical skills – leveraging past results, industry insights and business objectives to build meaningful campaigns 
• Nose for news – using social listening tools to strategically create locally relevant, brand relevant ”right time” engagements 
• Keen understanding of and passion for using social platforms for customer outreach and support. 
• Community management rock star: ability to create engagement and discussion, connect networks and individuals, provide value to social media audiences. 
• Understanding of the B2C and B2B customer journey/sales cycle in commercial and consumer. 
• Project Management skills - Good at establishing clear directions; sets stretching objectives; distributes the workload appropriately; lays out work in a well-planned and organized manner; high level of collaboration across multiple stakeholder groups 
• Energetic self-starter, with bias for action and ability to adapt to a transforming business. 
• Bachelor's Degree, preferably in English, Communications, Public Relations, Marketing, Journalism and/or relevant work experience 
• Preference will be given to candidates who: 
• Background & knowledge in technology and our enterprise SW product offerings 
• Customer research experience 
• Experience with relevant technology & reporting tools 
• Flexible work hours (as some activities will require support outside traditional 9am-5pm)