Digital Marketing Manager

Charlotte, NC
Job Terms:
Start date:
posted by:
Gerald Garrison

Job Description:

We are looking for a Digital Marketing Manager for an 18 month temporary position with a top financial company in Charlotte, NC. 

The Digital Marketing Manager will consult and assist in the development of marketing strategies and campaigns for digital payments products such as: Bill Pay, Transfer Payments, and new digital payment product launches. This role works with the lines of business to determine how marketing can support their marketing goals, and with the integrated marketing teams to create campaigns. The ultimate goal is to encourage adoption and usage of digital payment products for customers. 

Essential Functions 
• Meet with product groups to understand their goals and help them determine a marketing strategy to support those goals 
• Consults, plans, develops, executes and assists with the development of strategies and integrated programs that may involve traditional, digital, new and emerging mediums 
• Direct operationally complex marketing projects 
• Work closely with Integrated Marketing on the implementation of marketing programs 
• Adheres to Legal, Compliance and Privacy regulations and policies related to banking and marketing 
• Evaluate market and competitive activity and apply learnings to development of marketing programs and strategy 
• Oversee analysis, interpret trends and measure program effectiveness 
• Development presentations on reporting and analysis of programs 

• Manager is not a micro manager, so the candidate will need to be self-motivated 
• Strong strategic planning and analytical skills in marketing and business strategy 
• Ability to navigate in a highly matrixed environment with many stakeholders 
• Solid data and analytic skills 
• Project management skills 
• Understanding of a regulated/compliance focused environment 
• Ability to quickly adapt to organization and process changes 
• Proficient with Microsoft Office

Client Description:

This Fortune 500 banking operation is over 140 years old and has matched it’s legendary growth with commensurate investment in the communities it services; Both at home and abroad. Whether it’s opening up a child’s first savings account, partnering with local merchants on business loans or bespoke financial products to help large enterprises restructure debt, this bank has a line of business for every customer.  With branches globally from Vietnam and India to Wall Street and London’s Square Mile, this multi-billion dollar institution is constantly searching for industrial leaders to play a part as the company evolves and adapts to consumer needs in 2018 and beyond.