· Pull number of content downloads, time on site, number of visitors, bounce rate for all SGI related pages.
· Update master Excel workbook.
· Update sub-campaign Excel files (dashboards).
· Update related PowerPoint reports and decks, including promotion examples from content activations.
· Upload files to SharePoint.
· Share updates with marketing lead
· Track social and paid search activity (impressions/clicks) and related expenditures in-master Excel workbook and sub-campaign dashboards.
· Calculate monthly customer acquisition cost per channel.
· Upload files to SharePoint
· Look for new keywords to optimize for each campaign, Moz
· Maintain list of keywords for each campaign focus.
· Upload to SharePoint.
· Share with marketing leaders and content creators.
· Review and reconcile all organic campaign activity and assigned tactic IDs to associate with the Digital Transformation campaign.