#141877

Brand Research Coordinator

Location:
New York, NY
Job Terms:
Temporary
Salary:
DOE + Benefits
Start date:
01/28/19
posted by:
Audra Kemmerling
Date:
12/18/2018

Job Description:

  • This is for a 3 month temporary assignment with potential to extend
  • Must have proof of eligibilty to work in the US as W2 employee, Sponsorship is not available
  • Must have previous Television / Entertainment experience to be considered

Our Fortune 500 Media & Entertainment Client is looking to add a Brand Research Senior Strategist to their Project Team in New York, NY. 

The Team:

The embedded Brand Research Team is responsible for providing data and insights to senior brand management to understand our viewing audience. Our team reports directly into the President of the network and supports programming, scheduling, marketing, development, and PR. Working hand in hand with our brand partners we utilize primary and secondary research to provide custom insights that develop and modify strategy to effect revenue and ratings. 

The Role :
The Brand Research Senior Strategist is responsible for being the voice of the viewer for programming, scheduling, marketing, development, and PR. This position will assist in the creation of custom research analyses that drive a deep understanding of specific viewer behavior for (2) of their most popular Television Channels. Working collaboratively with Brand partners, this position will constantly have a pulse on how to build viewing audiences to drive ratings and revenue. 

Key Areas of Responsibility :

  • Work together with senior researchers to build custom analyses addressing ways to most effectively reach and grow network viewing audiences 
  • Learn to transform data into actionable insights for our Brand partners assuring that research is put to use
  • Communicate data and insights in meetings, strategy sessions, emails, and presentations 
  • Monitor brand specific viewing trends in order to be proactive in adjusting strategy on reaching viewers 
  • Ensure that research reporting is consistent, clear, accurate, relevant, and insightful 
  • Develop knowledge and understanding of the media industry including competitive landscape, and trends to gain an appreciation of where the client's organization fits within the industry 
  • Learn about best research practices for media metrics, market research, and analyses 

Client Description:

Why Aquent? 

  • Health, Vision, Dental
  • 401k
  • Free Online Training

Requirements:

Preferred Qualifications :

  • Bachelor’s or Master’s degree in Communications, Research or a related discipline; or an equivalent combination of demonstrated skills and experience 
  • 2-5 years professional experience 
  • Experienced with television audience measurement including consumer demographics and behavior 
  • Knowledge of cable television, broadcasting, syndication, new media, advertising and entertainment industry 
  • Proven ability to analyze and interpret quantitative and qualitative research in a fast-paced environment 
  • Attention to detail, accuracy, and strong organizational skills 
  • Strong organizational skills with ability to act independently and responsibly 
  • Capacity to juggle multiple tasks 
  • Excellent written and verbal communication skills 
  • Ability to work independently as well as in cross-functional groups 
  • Employees will also perform other duties and responsibilities as assigned