Leading Media and Entertainment Client is looking for an Associate Brand Manager to work in their Pawtucket RI Location.
Client has an immediate need for a detail-oriented, innovative consumer marketer and brand developer focused on consumer marketing and/or brand building.
Primary Duties and Responsibilities:
• Partner with cross-functional teams to assist in product development initiatives.
• Identify product innovations and drive through the system to better meet consumer demands.
• Assist in development of overall go-to-market product strategy and launch plans. Develop advertising briefs for advertising and other marketing communications assets.
• Track and analyze global point-of-sales data week-over-week – track business performance, identifying trends and make recommendations to optimize product strategy and marketing plans.
• Learn internal systems and support team in the creation of product plans, wave tables, etc.
• Assist in the creation of package briefs, product name creation, sample coordination, etc.
• Assist in the timely and consistent communication of brand activity and key information to internal business partners.
Education and Experience Requirements:
• Minimum of 2 year of progressive experience supporting a fully integrated marketing program
• Bachelor’s Degree in marketing, advertising or related field.
• MBA preferred (additional work experience in lieu of MBA considered).
• Understanding of the implementation of a fully integrated marketing program.
• Trend savvy with a digital-first mindset.
• Ability to collaborate and influence cross-functionally and with senior management to advocate for business needs.
• Ability to make informed decisions quickly to keep performance on track.
• Strong project management abilities; capable of prioritizing multiple projects simultaneously under tight time constraints.
• Strong verbal, written and presentation skills.
• Business and financial acumen and an ability to think analytically about the competitive landscape.
• Ability to be agile and flexible in thinking and adaptable in a frequently changing environment.