#141084

Content Marketing Manager

Location:
Richmond
Job Terms:
Permanent
Salary:
BOE
Start date:
12/17/2018
posted by:
Geoff Goodman
Date:
11/27/2018

Job Description:

Our client has a rare opportunity for a Content Marketing Manager, who loves writing, turning data into insights, and building lead gen funnels that nurture readers into followers and customers.


Key Responsibilities: 
● Develop highly targeted content for our blog, external publications, and PR program 
● Create a steady stream of topics and multimedia collateral that drive demonstrated value 
for both our audiences and the business 
● Develop and execute organic search-driven content strategy from ideation to execution 
● Maintain high standards for storytelling and craftsmanship 
● Mentor and manage freelancers and digital PR partners 
● Create a content calendar and develop an editorial process that engages your internal 
partners on the Data Science, Marketing and Customer Success teams 
● Understand and contribute to the definition of target buyers and personas managed by 
your PMM partners, and apply buyer insights to design engagement experiences for our 
prospects 
● Define the content subject (and medium) required to move prospects through the funnel. 
● Track content performance to understand the effectiveness of campaigns and individual 
assets 
 

Requirements:

Skills & Qualifications: 


● 5 to 10 years as a writer and storyteller with demonstrated relevant success 
● Bullet-proof writing skills 
● Proven ability to project manage, multi-task, and publish content with several parallel 
projects 
● Demonstrated ability to use data to develop insights that engage target consumers of 
content 
● Strong analytics, communication, and writing skills critical