Product Marketing Manager

Richmond VA
Job Terms:
Start date:
posted by:
Geoff Goodman

Job Description:

Our client is seeking a Product Marketer, responsible for customer insight, go-to-market strategy, launching and growing their products.

This is a rare opportunity to work across the full product lifecycle, from helping shape the product, to driving launch and commercialization, to growing product adoption post-launch. 

Key Responsibilities: 
● Drive marketing programs for products, creating audience-relevant product narratives and scaling reach through a range of digital and event channels. 
● Establish a process and conduct ongoing research to be the expert on our buyer personas, their value system, and their decision criteria 
● Work across a variety of data sources and develop new ones to derive insights for how to shape the product and compelling messaging to internal and external audiences 
●  Develop a deep empathy with our users and test communications to engage a range of buy-decision influencers.
● Manage new product launch efforts including end-to-end project management and the development of core content to support the launch objectives 



Skills & Qualifications: 
● 5+ years experience in technology product marketing 
● Proven track record of creating content that aligns to buying stages and increases 
conversion rates 
● Strong analytics, communication and writing skills critical 
● Points for clear examples of creative problem solving to bring revolutionary products to 
● Experience generating creative approaches to advertising products to new and existing 
markets, while using an analytical approach to drive decisions on where to market 
● Experience marketing analytics or visualization software a big plus