Leading Media and Entertainment Client is looking for a Junior Digital Media Analyst to work upcoming 3 month assignment in their New York City Office.
- Support managers on the team with digital research reports to support the goals of advertisers.
- Provide metrics for audience segmenting. (% Comp, Total Unique Visitors, Composition Index UV, % Reach).
- Responsible for taking data and using it to tell a story to drive revenue for the network.
- Use comScore and Nielsen to take data and run reports to push initiatives based on findings.
- Updating consumer categories visual-one sheets with the most up to date behavioral trends within each vertical.
- Strong Excel experience and Microsoft office suite
- Comscore and Nielsen digital products suite plus
- Omniture / Adobe Analytics plus
- Basic support on market research segmenting such as survey