Seeking a Digital Marketing Specialist to help localize content for digital initiatives and campaigns as directed by segment marketers. Will report into Associate Directors, Marketing Programs and Events teams. This is a great long term contract role to help build up marketing and life sciences company experience!
Executes initiative and campaign plans:
-Builds the digital elements of global and regional campaigns, under instruction of global segment marketing and regional programs
-Provides input to regional segment/programs marketing on digital strategy as relevant
-Leverages material created by the internal agency
-Coordinates with regional event coordinators for digital elements of the event
Assists with marketing metrics:
-Ensures the campaigns are created in alignment with the governance of the internal agency to measure the agreed upon metrics
-Monitors and analyzes digital operational metrics to ensure campaigns are deployed successfully
Ensures digital excellence for marketing in region:
Marketo super user, social media expert
-5+ years marketing communications experience in a corporate marketing department required.
-3+ years of online marketing support experience required.
-Experience in BioTech, healthcare or Life Science company an advantage.
-Experience with marketing automation platforms such as Marketo, Customer Relationship
Management platforms such as Salesforce.com and Event Management software such as Cvent required.
-Previous experience in email marketing, lead generation and online content development required.
-HTML knowledge required
-Proven excellence in execution and measurement of success.
-Excellent communications (written/verbal) and interpersonal skills required.
-Demonstrated ability to work across multiple groups.
-Familiarity with the following is preferred, search engine optimization, social media, Google Adwords
-CMS knowledge an advantage