Marketing Strategy for the product suite. Leading a team to help develop the positioning, development of target personas and understand the customer journey and help devise strategies to help overcome any obstacles in that journey. This is an exciting time in the organization as we continue to innovate on how we go to market with our solutions and add value to consumers lives. We are looking for an exceptional Marketer and leader to help us realize the growth potential of these solutions.
A day in the life of this role is an enjoyable day which includes working with Senior Product Team, Senior Sales Teams to understand the target segments, the product set and tailoring marketing strategies to enable sales growth. The Director would be interacting with his/her team to develop personas, understand high level messaging, develop recommendations on channel approach and help drive execution of these strategies.
The Director would lead the charge in ensuring measurement of these great marketing initiatives to understand what is working and what is not. They would make recommendations for the variable annuities product suite based on learnings and help guide the team, continuously iterating to become a best in class marketing organization.
- You are looking for a unique marketing challenge to help drive a new way to market financial products
- You are an inspirational leader and known as a change agent
- You are curious and also lead by thinking customer first
- You have experience in launching Marketing Strategies in a best in class organization
- You have experience in developing KPIs and tracking key marketing initiatives
- You have experience in developing customer solutions and marketing strategies based on customer insights
- You have digital marketing experience and have led innovative digital marketing strategies
- You have led a Marketing Organization in driving go to market strategies
- 8+ years Financial services industry experience a plus; Bachelor’s Degree required