Marketing Manager

Atlanta, Ga
Job Terms:
Start date:
posted by:
Geoff Goodman

Job Description:

Our client is looking for a dynamic B2B marketing manager to join their growing  Marketing team. 

The successful candidate will be responsible for all aspects of executing awareness, demand generation and pipeline acceleration tactics. S/he will collaborate with creative and marketing operations, digital, social, media, multi-media and industry-influencer teams, and our outside agency, to put marketing plans into action. 

Key Duties / Responsibilities 

  • Align awareness, demand generation and pipeline acceleration marketing plans with scheduled project and job launches to achieve deadlines 
  • Maintain tactical marketing calendars and project planning calendars 
  • Create and maintain marketing overview grids for each assigned solution 
  • Research, coordinate and organize materials necessary to open jobs in accordance with established production timelines
  • Produce valuable and engaging content for marketing materials and marketing communications  
  • Initiate list pulls to meet production timelines
  • Coordinate webcast deliverables between internal stakeholders and 3rd party hosts  
  • Drive and oversee creative development and program execution 
  • Act as primary point of contact for content, design and production teams on assigned projects 
  • Ensure on-time delivery of all projects 
  • Ensure timely posting of marketing content in sales repository 
  • Conduct competitive marketing reviews 
  • Contribute to social content 
  • Author copy as needed 
  • Regularly monitor and report on marketing performance using Google Analytics, Marketo, CRM and other data sources
  • Use workflow / project management tools to input jobs, proof projects, monitor deadlines and run reports 



Education and Knowledge Required 

  • Bachelor’s degree in Marketing, Communications or related field 
  • Graduate degree in related field preferred 
  • 3-5 years product marketing experience 
  • Knowledge of the financial services industry 

Experience / Skills / Abilities Required 

  • 3-5 years of demonstrated experience in B2B product / solution marketing 
  • Experience working in financial services, banking preferred 
  • Demonstrated ability to execute multi-channel projects across teams 
  • Experience building campaigns 
  • Proven self-starter with demonstrated ability to take ownership of projects and assignments 
  • Excellent organizational and project management skills 
  • Meticulous attention to detail and project execution 
  • Outstanding and demonstrated writing skills 
  • Outstanding oral communication skills 
  • Demonstrated ability to work collaboratively and effectively as part of a team 
  • Strong analytical thinking and problem-solving skills 
  • Proven ability to successfully handle multiple projects, shift gears quickly, organize and prioritize and meet deadlines in fast-paced environment 
  • Proven ability to manage effectively in ambiguous situations 
  • Ability to contribute to social content 
  • Demonstrated ability to communicate through PowerPoint 
  • Demonstrated understanding of product and solution marketing 
  • Understanding of demand generation and lead nurture 
  • Excellent Word, Excel and PowerPoint skills 
  • Experience using marketing automation platforms a plus, preferably Marketo
  • Experience using Google Analytics  
  • Experience using workflow / project management tools (experience with In Motion a plus)