Our Healthcare client in Downtown Chicago is looking for a Consumer Insights Analyst to work with the team on the planning of marketing research studies with a particular emphasis on reporting. This position will be expected to meet with internal parties (including account managers, creative and digital team members) to discuss crucial consumer, retailer and brand insights for making business decisions.
The Consumer Insights Analyst will be responsible for managing marketing research studies (often multiple studies at the same time) and ensuring that each one is fielded and completed on time. After each marketing research project, the Analyst will need to study the survey results, analyze the information and summarize the key findings and insights from the research, generally in written reports (ppt, excel and/or word documents reports preferred). The Analyst should also be familiar with digital analytics and have a thirst for aligning research results with data collected from digital solutions. Additionally, this position will also be responsible for layering secondary research findings on top of digital analytics and/or market research results.
The ideal candidate for the Analyst position will often need to quickly adapt to ad hoc requests and produce efficient and accurate results. The candidate will also be very detail oriented and should have excellent written and oral communication.