As a company whose primary focus is on the well-being of its members, our client is dedicated to shifting perceptions of the health insurance industry. We believe our role goes beyond that of a provider to that of a well-being partner who will empower customers to live a life that’s healthy, active, and rewarding.
Against that backdrop, our client is building a best-in-class Engagement Marketing and Data Analytics organization to provide a deeper understanding of consumers and it's members. This group leads member strategies that more effectively engage and retain members. To assist developing and implementing personalized, consumer-centric experiences, we are seeking a Consultant, Member Strategy Intelligence. This position will focus on leveraging consumer analytics in order to develop insights for member engagement strategies, highly effective communication campaigns, member journeys, and programs to improve customer engagement, retention, and health outcomes.
To be successful, this role requires strong health care and marketing acumen, experience in business/marketing analysis and intelligence, an innovative and entrepreneurial mind, and strong thought partnership. The creation and execution of effective strategies is highly dependent on a strong foundation of descriptive and diagnostic analytics that tell the story of the current consumer experience and the possible necessary steps to meet the ideal experience required to fulfill the brand promise.
Are you ready to create something that will have a lasting impact on how a major healthcare company does business? The Engagement Marketing and Data Analytics organization is doing just that – and more. If you have excelled in your career in an consumer marketing intelligence or business analysis role, we’d like to talk with you.
The Engagement Marketing and Data Analytics Center of Excellence provides the business with a deeper understanding of the consumers and members. The Consultant, Member Strategy Intelligence will analyze and communicate consumer insights so that the Member Strategy lead will be able to develop highly targeted plans for improving engagement, member-centricity and business performance. The Consultant, Member Strategy Intelligence will work with the following:
Member Strategy Intelligence
Develop a working knowledge of the company, its products, the healthcare industry, and the regulatory agencies that govern us in order to support the development of strategies.
Perform foundational business/marketing analysis and intelligence, both descriptive and diagnostic, for member strategy teams, including member snapshot profiling, historical longitudinal views, and member/campaign reporting.
Develop insights that are accessible and enable strategy development
Build standardized member strategy reporting, annual and quarterly
Collaborate with the Advanced Analytics partners to plan and execute any work involving predictive and prescriptive analytics.
Assist in the development of enhancements to behavioral segmentations, micro-segmentations, lifetime value analysis; consumer needs research, and other existing insights tools, working in tandem with peers in the analytics and research teams.
Participate in the cross-functional, collaborative eco-system between key business partners, including member strategy teams, marketers, and business owners, in order to develop consumer-centric strategies that drive value to the member and the business.
Serve as the “Voice of the Cohort Lead/Business” in interfacing between the Cohort Lead and the Analytics and BI Tool development functions, translating analytical language into business language.
Continue to develop and organize foundational BI tool enhancements and data visualizations, including dashboards and other reporting tools and infrastructure to monitor and attain key strategic segmentation targets, enabling the optimization of strategic initiatives that engage and retain members.
Cohort Management + Solution Development
Participate in the build and implementation of marketing strategies
Leverage analytical insights to inform/design cohort specific experiences and learning agendas
Implement transformative pilots and prototypes
Asset + Knowledge Management + Enterprise Adoption
Curate and maintain tools that enable Member Strategy and business partners, including website, training materials, snapshots, strategy plans, etc
Collect, summarize, and synthesize insights and learnings from various initiatives across the Enterprise into our tools
Create leadership/executive presentations that communicate opportunities and progress.
Establish best practices and foster best-practice sharing for foundational descriptive and diagnostic analytics, data storytelling, and BI tool development
Promote the expanded adoption of segmentation and consumer-centric strategies to internal customers.
Interpersonal Effectiveness: Understands oneself, effectively manages emotions, listens and communicates with respect, and builds trusting relationships.
Customer Focus: Connects meaningfully with customers to build emotional engagement and customer advocacy. Simplifies complexity and integrates internal efforts to deliver an optimal customer experience.
Pursues Excellence: Seeks out learning, strives to develop and expand personally, and continuously helps others upgrade their capability to contribute to our client.
Collaborates: Engages others by gathering multiple views and being open to diverse perspectives, focusing on a shared purpose that puts our client's overall success first.