The Integrated Digital Campaign Manager has a key role in the media team in creating and executing on digital advertising programs to meet client goals. This individual will have an integrated view of all things paid media and can work with their PPC/Social Manager counterparts to ensure the campaign as a whole succeeds. This role requires high attention to detail, proven experience in programmatic digital and managing integrated campaigns that may have social and off-line channels. We are looking for a go-getter with a passion for identifying where the media industry is headed next. The MCM reports into the VP of Media & Research.
Partner with the research team to identify client customer characteristics and translate those profiles into actionable communication strategies
Use programmatic approaches to inform media buying, audience segmentation, re-targeting strategies and development
Formulate strategies for measuring branding, direct response performance and/or transactional results for the Advertiser based on their budget and goals
Communicate the campaign approach, channel mix benefits, campaign effectiveness via thoughtful reporting and campaign wrap-up presentations to clients
Work across departments to ensure flawless execution and fulfillment of communications plans (research, accounts and creative).
Report, optimize and analyze campaign performance using Double Click Manager (now Google Manager Platform), Moat Analytics, Google Analytics.
2-4 years of experience in digital campaign management
Proven ability to build and execute integrated media plans across desktop, mobile, OTT, video, etc.
Hands-on experience in programmatic platforms including Google Display Ads, Dataxu and Simplifi.
Google Analytics and GTM management is especially preferred.
Excellent written and oral communication skills including presentation experience to large Sales and diverse audiences.
Strong organization, multi-tasking and analytical skills.
Experience working in a high pressure, high demand, and fast-paced growth environment.