Lifecycle Marketing Manager - Multi Channel Messaging

Mountain View, CA
Job Terms:
Start date:

Job Description:

You will be responsible for executing exciting marketing automation programs involving multi-channel messaging across channels like push notifications, emails, web notifications and in-app messaging. 
You will work with a host of cross-functional partners including Segment Managers, Analytics, Creative, Marketing Technology, and peers. ​


  • Execute multi-channel marketing messaging (push notifications, emails and in-app messaging) from to creating marketing briefs, creative development, target segments, canvases, QA, program launch, and post-program analysis & ROI measurement
  • Partners with other business units to unlock the full set of Project abilities to drive significant outcome improvements across the company, benefiting our shared customer segment. 
  • Delivers business results, analyses, campaign wrap up reports and makes recommendations for improvements and actions 
  • Seeks out and adopts learning & best practices and innovates with a proven test and learn and mindset 
  • Understand the customer and can derive insights to improve targeting, segmentation, and end-to-end user experience to retain and convert customers 
  • Effectively partners with internal and external teams, including marketing, analytics, product, care, creative and vendors, to communicate campaign plans, influence outcomes and drive successful end-to-end campaign execution 
  • Ensures an awesome end-to-end customer experience that delivers on the program objectives 


  • Minimum 4-6 years of experience in Digital Marketing. 
  • Significant experience with marketing automation platform and segmentation 
  • Analytical/reporting skills, with experience working on budgets 
  • Operates independently and efficiently to manage multiple projects and deadlines simultaneously and successfully, without sacrificing quality
  • Excellent written and verbal skills, time management, decision-making, presentation, organizational and problem solving skills 
  • BA/BS degree in Business, Marketing, Communications or similar program

Personal Characteristics

  • “Owns the outcome”: entrepreneurial, scrappy and tenaciously focused on delivering the end result 
  • Bold, passionate, and a “Win Together” attitude 
  • Thrives in fast moving culture; adaptable to change 
  • Curious, with a strong learning mindset 
  • Detail-oriented and experience in setting up campaigns on marketing automation platforms 
  • Disciplined and data driven 
  • Hard working and dedicated-focused on delivering “awesome”