MAJOR PROFESSIONAL BEAUTY PRODUCTS BRAND!
Employment type: Consultant, FT Freelance
Location: New York - New York
Title: Assistant Manager, eCommerce & Digital Marketing
This major professional beauty brand is looking for an Assistant Manager, eCommerce & Digital Marketing to assist in project-management activities relating to the Direct to Consumer (D2C) websites. Responsibilities include managing creative, promotional activities, and merchandising. The individual will be responsible for new product setup, scheduling campaigns, promotions, content updates and SEO optimization. With focus on business insight/analytics, consumer shopping behavior, and sell-through this individual drives conversion, AOV, targeting and A/B testing to most effectively merchandise to meet both consumer demand and robust sales goals taking a multi-device approach.
Role & Responsibility:
Assist with management of product catalog, and all activities relating to driving brand sales in brand channels.
Manage process of product additions from supply chain to live site, coordinating with inventory management team and website developer to execute new launches and promotions monthly.
Execute the promotional calendar set forth by the eCommerce Manager and communicate website/promotional updates to all team members including Customer Service.
Work cross functionally with brand marketing and external teams on the creation, upload and maintenance of all product copy, including product name, product description and key features/benefits, videos, imagery and providing accurate product attributes
Determines and tests site taxonomy, attribution, filters – with a narrow focus on analytics and testing.
Responsible for on-site search management and maximization of site search to drive conversion.
Drives A/B testing to optimize conversion performance.
Responsible for the presentation to consumer for full site merchandising – including product presentation, product information, cross-selling and up-selling, product groupings/sets, testing, targeting and promotion/campaign setup with full website replication responsiveness.
Utilizes Google Analytics, Demandware Analytics and additional reporting tools to analyze effectiveness of merchandising activities, with a keen focus on measurement and meeting KPI goals. Testing is critical and individual MUST have solid and extensive experience with developing and reporting on key merchandising KPIs to drive business.
Executes daily, weekly and monthly reports for distribution to all levels of management
Research industry best practices to maintain optimal site experience, conversion & AOV
Support QA for all content published across consumer & Pro websites
Experience & Skills Required:
4 Year college degree required
3+ years of experience
1+ year experience in merchandising; experience with DemandWare a plus.
Strong attention to detail & organizational skills
Strong communication skills to liaison with a variety of stakeholders
Must be a self-starter who is organized
Must demonstrate ability to track the status of projects across multiple departments/teams.
Ideal candidate shows ability to manage complexity
Must be an excellent at multi-tasking and comfortable managing all site updates and promotional activity setup for multiple site properties
Strong understanding of 360 digital campaign implementation and touchpoints in digital ecosystem
Excellent knowledge of on-page SEO factors, including inspecting HTML code
Exposure to beauty/lifestyle and/or luxury/fashion retail a plus
Strong interpersonal skills, self-motivated but also a great team player
Digital Marketing: 3 years