Marketing Database Analyst

Job Terms:
Start date:
posted by:
David Fernandez

Job Description:

Our Fortune 500 client, a major transportation company, is searching for a Marketing Database Analyst to join their team to support their Customer Engagement & Loyalty and eCommerce teams. 

The Analyst will have 4-7 years of experience in an analytical or technical role.

Bachelor’s degree in a quantitative or analytical field highly preferred.

• Must possess a high working knowledge in database analysis and mining using SAS, SQL, Hyperion BRIO, or similar relational databases and tools to extract findings from a large and complex customer database, utilizing measurement and reporting methodologies to evaluate effectiveness, account security and risk of fraudulent initiatives. Familiarity with Tableau, Accertify, Tealeaf, QRadar or other monitoring and reporting tools helpful.

• Must perform with an exceptional level of accuracy and attention to detail.

• Must have experience with extracting key findings and insights from large sets of data and using findings to influence corporate and departmental initiatives.

• Must work independently and efficiently while managing and prioritizing multiple project requests simultaneously. Must be able to work in a fast-paced environment with minimal supervision. • Strong oral and written communication skills are required. 


The successful candidate will be highly motivated with exceptional attention to detail, and with a passion for diving deeply into data to identify insights and patterns of activity. This role will be responsible for analyzing data and producing reports to support loyalty fraud prevention and member account security activities. The Analyst will be considered an expert in gathering and synthesizing data to detecting possible fraudulent and security risk activities through various systems.

The analyst will comply with Information Security Policies. Analyst will develop and produce both routine and ad hoc reports, statistical analyses, and presentations to recommend mitigation strategies as well as process improvements. Analyst will also be responsible for coordinating response and mitigation efforts between impacted business units and stakeholders. This role requires the ability to analyze and convert large amounts of data into meaningful, useful results, while recognizing and highlighting key issues that merit further discussion with leadership and other impacted stakeholders.

The individual must be a self-starter with the ability to quickly learn potentially unfamiliar topics, and manage priorities to ensure project deadlines are met. The individual will establish and maintain peer relationships within Customer Engagement & Loyalty and other divisions, including Corporate Security, Reservations, and eCommerce.