SEO Analyst (Perm Opportunity)

Framingham MA
Job Terms:
Start date:
posted by:
Amirah Salim

Job Description:

Aquent's Fortune500 client in Framingham, MA is looking for an SEO Analyst for a full time opportunity. 


Full site crawl and server logfile analysis (Botify, DeepCrawl, Screaming Frog, Splunk) 
• Custom data extractions & processing (XPath, Excel Formulas, Regex, CSS Selector, SQL) 
• Data mining & analysis using Excel, Tableau, Screaming Frog & specialized tools 
• Analytics analysis & reporting (SiteCatalyst & Google Analytics) 
• Search Console & Webmaster Tools - error / opportunity monitoring, validating & reporting 
• Technical site audits and compliance monitoring 
• Backlink analysis and backlink maintenance 
• Creation of actionable detailed reporting 
• AdHoc analysis, UAT, QA, and opportunity-vetting 75% 

Innovation and Change 
• Create efficient data processing methods 
• Create data visualizations and innovative reporting 
• Help drive innovation and continuous improvement of organic search processes 
• Constant exploration of algorithm changes, industry best practices, and approaches 
• Work closely with agencies, analytics teams, and professional networks to stay informed of changes in the SEO landscape 
• This role requires cross-team communication and collaboration 10% 

Internal & External Customers / Suppliers as well as Third Parties 
• Interact with cross-organizational teams 
• Interact with / manage role-specific vendors 
• Be the SEO data analysis subject matter expert 15% 

KPIs– Key Performance Indicators 
• Identification of on and off-site issues related to; SEO compliance (crawl-ability, index-ability, best practices & data expectations) & crawl data (internal, external & bot related) 
• Timely, accurate and effective reporting of; opportunities and performance 

Education/Experience Equivalent (minimum requirements) 

Bachelor Degree or Equivalent Experience 
5+ Years SEO, Analytics & Data Analysis Experience 
Proficiency with Omniture Site Catalyst, Google Analytics, advanced Excel formulas / Arrays, Screaming Frog, data extractions, log file analysis, major crawling tools, popular rank tracking / crawling SaaS platforms, bot management rules, CDNs, and enterprise level e-Commerce platforms 
Experience with Tableau, MS Word, PowerPoint, Excel, Outlook, Access, MySQL, Adobe Data Warehouse 
An intermediate understanding of HTML, CSS, JS, and AJAX 

Professional Certifications / Licenses 
Adobe SiteCatalyst Certification (Preferred) 
Google Analytics Certification (Preferred) 

Professional Knowledge/Experience 
SEO Best Practices 
Analytics Certification 
Big Data & General Data Management 
Search Engine Algorithms 
Vendor Management 

Other Skills 
Ability to effectively communicate opportunities & performance reports with team members, business partners, technical collaborators, and senior leadership