#139201

Marketing Operations Consultant

Location:
Round Rock, TX
Job Terms:
Temporary
Salary:
DOE
Start date:
10/29/2018
posted by:
Jordyn Hively
Date:
10/09/2018

Job Description:

We are looking for a Marketing Professional with experience at an agency writing creative briefs! 

 

Responsibilities:

  • Builds demand generation plan for all products within a segment.
  • Utilizes knowledge of all product lines within a segment to create and manage product launch and transition plans.
  • Manages product demand plan throughout entire product and customer life cycle.
  • Manages demand plan to prevent excess lead times as well as shortage/excess production levels.
  • Identifies, evaluates, and recommends marketing opportunities consistent with product line objectives.

 

Description:

Actual Title: Creative Insights Advisor

The creative insights advisor will be responsible for ensuring the creative team is fully briefed, driven by data, informed by best practices, and able to articulate creative strategy and repeat successes. The ultimate outcome for this role is providing the creative team with a clearly defined brief that contains concise information on the product, audience, and strategy so that they can develop creative ideas applicable to the media channels that will promote the idea most effectively.

The ideal candidate will be able to chase input to formulate a customer-driven creative approach through SME interviews, analyst reports, sales interviews, customer interviews, and research insights. The creative insights advisor will ingest messaging, distill and interpret input across the team to clarify and simplify, read and summarize all content to proactively recommend storylines and educate creative team on pitfalls and focus areas.

This role will be responsible for ensuring creative direction is on target and well-received in market by conducting and analyzing creative tests of concepts, copy, assets, etc. Role will also manage messaging tests, concept tests, focus groups, all things research for data-driven creative. The role requires the ability to document the creative approach to explain why we do what we do and make the work repeatable and scalable.

Qualifications:

  • 8-10 years of experience working in marketing communications or advertising environments as creative strategist, account planner, messaging strategist, copywriter, or related position
  • Track record of comprehensive creative plans that have been executed with proven results
  • Superb communication skills – the ability to clearly articulate (in large group settings as well as one-on-one) verbally and in writing — the strategy and goals of the creative as well as the specific contribution of the creative efforts
  • Experience creating messaging, positioning, strategies for business to business technology companies, specifically enterprise technology if possible

Skills:

  • Expert knowledge of Microsoft Word and PowerPoint
  • Copywriting, editing, positioning
  • Excellent research and analytical thinking skills
  • Creative and able to think around problems, distill information, and provide clear creative feedback
  • Strong presentation skills
  • Able to meet tight deadlines with succinct thinking
  • Agency background, account planner role strongly encouraged
  • Background in PR/global communications a plus

Client Description:

Our client offers so much! Work in a corporate setting for a major technology company, but have the feeling that you’re in an agency. How do they do that? Check this out:

  • They offer flexible schedules to promote work/life balance. Need to pick drop the kids off at school before getting in? No worries! They get it!

  • They understand that although you’re freelancing, you’re still interested in growing your career path. They invest in learning & promote creativity on their projects, teams, and with individuals. Freelancers are included in things like team off-sites. Not something you see every day!

  • They recognize freelancers as members of their teams who are helping to get the same projects across the finish line. There’s no separation here. You’re part of the team! They’ll tend to offer up permanent conversion to most freelancers after an extended period of freelance.

  • They encourage growth beyond your job title. They understand that value comes from growth, and the growth is a 360 degree thing. Interested in enhancing your current skill set with complementary skills? This is the place! They allow work on projects outside your core competencies, in order to build new strengths.

Have no fear that you’ll fit in here. They make it work, and accept you as part of the team!