Sr. Marketing Manager

Richmond, VA
Job Terms:
Start date:
posted by:
Cassandra Beard

Job Description:

AQUENT is looking for an exceptional Sr. Marketing Manager in Richmond, VA. This is an exciting opportunity for a talented advertising professional to serve as an internal subject matter expert responsible for advertising strategy, planning, development and implementation of advertising creative for multiple of our client’s lines of businesses.

The ideal Sr. Marketing Manager candidate will have experience strategizing, developing and implementing advertising campaigns across a variety of media including traditional and emerging platforms. You will be responsible for ensuring that advertising plans align with the overall marketing strategy and deliver on our client’s objectives. Role also includes management of external Agency partners.

What you will be responsible for:

  • Develop advertising creative that drives innovation and impact by incorporating new and traditional creative in unique ways
  • Evaluate research, develop points of view and craft advertising strategies and tactics to address business objectives
  • Support multiple lines of business’ advertising plan execution and maintenance; manage agency authorizations and plan actualizations
  • Manage advertising campaign budgets, including monthly reconciliation and reporting
  • Develop solid understanding of financial services competitive category, stay current with advertising trends and identify opportunity areas
  • Develop strong agency partner and vendor relationships
  • Influence business partners on advertising approach via succinct, data driven presentation
  • Track, benchmark and report on key performance indicators
  • Foster an environment of motivation, inspiration, curiosity and passion for the work we do

The ideal candidate will come with:

  • Previous management of large multi-media advertising campaigns and budgets
  • Proven communication and influence skills
  • Strong organizational skills and ability to manage and prioritize multiple projects based on business-critical needs
  • Experience writing advertising briefs and working with marketing strategy and agency partners
  • Experience developing advertising campaigns (national and local) for media including television, radio, print, out-of-home, digital and mobile
  • Strong digital advertising experience including desktop, mobile, social, video and SEM
  • Experience in financial industry is preferred

Basic Qualifications:

  • Bachelor’s Degree or Military experience
  • At least 5 years of professional experience within an advertising agency or corporate environment in an advertising creative development role

Preferred Qualifications:

  • Master’s Degree
  • At least 5 years of experience managing national and local integrated advertising campaigns and budgets
  • At least 1 year of experience managing advertising campaigns for Fortune 500 brands

Client Description:

This client puts its money where its mouth is. As a leading financial services and tech company, they’re constantly pushing the envelope to adapt and stay ahead of trends - whether it’s trends in financial products or in the way they treat their customers. Our client sets the bar in customer experience.

Our Talent are working with “best-in-class” global marketing teams on omni-channel campaigns, leveraging innovative technologies to drive customer engagement. AQUENT Talent work alongside full-time employees presenting ideas to stakeholders and influencing business decisions every day.

Working here:

  • You’ll be pushed to bring thoughtful creative and marketing ideas to the table

  • You’ll be collaborating in an Agile environment to deliver purposeful projects

  • You’ll be working with a global brand - meeting customers where they live by leveraging AI, ML and VR



Working with AQUENT gets you access to some pretty cool things, including:

Subsidized health and dental benefits

Access to Fidelity 401(k) and FSA Program

Direct deposit for your weekly paycheck

Access to free online courses via AQUENT’s Gymnasium and Lynda.com to develop your skills

We reward for referrals! Who do you know? http://aquent.us/rewards/