#139187

Media Analyst

Location:
San Francisco
Job Terms:
Temporary
Start date:
10/29/2018
posted by:
David Fernandez
Date:
10/09/2018

Job Description:

Our Fortune 500 retail / eCommerce client is searching for an up and coming Media Analyst to join their team for an assignment through the end of the year, that has the possibility of converting to a permanent full-time position in 2019. 

They're searching for someone who can perform the following responsibilities. 

Responsibilities: 

  • Drive brand online and in-store revenue growth through planning and coordination of digital marketing through display channels for 2-3 brands 
  • Assist in the planning process and budgeting for the entire customer journey from top to bottom of funnel, including always on and special campaign development to drive new and repeat customers. Responsibilities include strategic planning and evaluating new opportunities (private exchanges, targeting strategies, data sources, creative opportunities, etc) 
  • Manage multiple publishers, data providers, and DSPs to ensure campaign performance is in line with performance goals and budget is pacing on track. Determine KPI goals by campaign and work with partners to ensure expectations are met 
  • Collaborate with in-house programmatic buying team on budgets & strategy, ensuring all opportunities align with overall display strategic direction 
  • Partner with internal Ad Operations Team on day-to-day management of campaigns with focus on implementation and execution of all campaign elements in a timely and accurate manner 
  • Analyze program performance across different KPIs and share performance with Cross-Functional Teams 
  • Lead the month-end-close actualization/forecasting process for select brands, including management of the accrual and invoicing processes across re-targeting and prospecting display 
  • Educate brand partners on best practices, platform and process changes, and new strategies 
  • Maintain a pulse on industry innovations to help define long term vision of WSI display programs 


Qualifications: 

  • BS/BA 
  • 1-2 years minimum experience with display advertising or digital marketing. Agency experience preferred 
  • Understanding of various ad tech including ad servers, site analytics tools, DSPs, CRM onboarding, dynamic creative partners, exchanges, and data partners 
  • Strong project management skills and ability to quickly react to changing priorities and deadlines Ability to deal with ambiguity and a fast-paced environment 
  • Well-organized, high attention to detail, deadline-oriented 
  • Strong analytical ability and expertise in Excel 
  • Excellent written and verbal communication skills with an ability to synthesize technical detail and communicate across the organization