#139085

SEM ANALYST

Location:
SEATTLE, WA
Job Terms:
Temporary
Salary:
DOE
Start date:
10/15/2018
Date:
10/05/2018

Job Description:

SEM ANALYST

START DATE: ASAP

CONTRACT: CONTRACT TO HIRE

LOCATION: SEATTLE, WA

PAY:  DOE

** A FORTUNE 500 HOSPITALITY COMPANY IS LOOKING FOR AN EXCEPTIONAL SEM ANALYST! **

 

OVERVIEW:

We are looking for a passionate SEM analyst that can use their technical skills and marketing knowledge to drive the strategy and optimization for our multi-million dollar SEM campaigns.

 

Are you an experienced SEM analyst who loves analyzing large data sets and identifying trends to influence your marketing strategy and approach to optimization? Does creating SEM ad copy that uses all 60 characters in the headlines make you smile? If you love data and are looking for an opportunity to have direct impact on a company’s bottom line, you’ll be the perfect addition to our growing digital marketing crew!

 

JOB DESCRIPTION:

  • Analyze SEM performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions. Scope of which can be related to keywords, landing pages, ad copy, ad distribution, and device
  • Actively manage and implement large scale SEM campaigns across multiple countries with millions of dollars in monthly spend
  • Conduct recurring weekly and monthly SEM optimization tasks (i.e. keyword expansion, ad testing, negative keywords, etc.)
  • Work closely with outside agency to implement full-funnel customer acquisition strategies, optimize bidding strategy, and drive landing pages and ad copy to improve channel performance
  • Identify opportunities for keyword, geography, and channel expansion through data analysis and industry research
  • Audit SEM campaigns for completeness, consistency, and performance. Document any gaps, develop plans to fix or enhance any gaps, and execute those plans to bring campaigns to higher standards

 

MUST HAVE:

  • 4+ years of experience managing search marketing campaigns and budgets at scale
  • Deep understanding of Google Ads strategies, keyword bidding, and best practices
  • Experience optimizing SEM campaigns with multi-step conversion funnels
  • Bachelor’s degree required; preferably in math, economics, finance or related field
  • Ability to thrive (and preference to work) in a dynamic, fast-paced environment with frequently changing goals and deadlines.
  • A strong analytical background with a bias for developing data-driven solution
  • Proficiency in Excel is a must: Pivot Tables, VLOOKUP, SUMIF formulas are your friends
  • Experience with SQL, Python and/or R is a plus

Client Description:

WE WELCOME REFERRALS! CHECK OUT OUR REFERRAL POLICY HERE: $$$$ http://aquent.com/rewards/


WORKING WITH AQUENT

Freelancing long-term with Aquent gets you access to some pretty cool things:

- You're paid weekly

- Subsidized health (including term life and LTD) and dental benefits after your first four weeks of work (averaging at least 20 hrs/wk)

- Access to Fidelity 401(k)

- Access to FSA Program (pre-tax payment toward Bart passes, etc.)

- Direct deposit for your paycheck

- Access to our Talent Rewards Program (we reward for referrals!)

- Access to free online courses via Aquent's Gymnasium, to help you develop your skills: http://gymnasium.aquent.com/

- Access to free online courses via Lynda.com

- Aquent support: your Aquent Agent checks in with you during the course of your contract to make sure you're happy and progressing according to your expectations (we're also there to be looking for new opportunities for you when you're close to wrapping up)