Product Marketer

Marietta GA
Job Terms:
Start date:
posted by:
Geoff Goodman

Job Description:

Our client is currently searching for a talented, tech savvy Product Marketer to tell the story of  innovative and industry-leading products to their clients, prospects, and company.

The Product Marketer will work collaboratively across teams to help educate our product value adds while driving adoption and increasing usage across our user base. 

-Measure and optimize the buyer journey as it relates to product features adoption and usage 
-Communicate our products to the market in the clearest possible way through multiple communication channels not limited to: Mailchimp, Hubspot, Intercom, the  Blog, Facebook, and via social media 
-Develop product positioning and messaging that differentiates products within the industry 
-Empower our Sales team to communicate the value proposition of the products with content, collateral, and concise talking points 
-Partner with Product Management to shape the product roadmap, and communicate upcoming updates internally and externally 
-Plan and execute product releases 
-Own competitive intelligence, and dive deep into our competitors’ offerings to educate our sales teams and position us to win 
-Analyze/ Assess how the product improvements have increased client adoption rates and performance and generate new business 
-Help our Product and Sales teams respond to business problems and market feedback, so in order to anticipate future client needs 



Preferred Requirements 
-5+ years in digital marketing, product marketing and/or product management 
-Excellent writing, presentation, analytical and communications skills, with an ability to convey complex concepts in a clear and simple way 
-Track record of creating web content assets (video, presentations, and other materials) 
-Able to work on multiple projects at the same time, juggling multiple deadlines 
-Able to take projects from start to finish with minimal supervision 
-Strong creative, organizational, problem-solving and time-management skills 
-Excellent interpersonal skills to interact with both internal (Product, Sales, Service, and Leadership teams) and external (prospects, clients, partners, etc) parties