Digital Media Coordinator

Silver Spring, MD
Job Terms:
Start date:

Job Description:


  • Promote TLC and Discovery Life Channel’s content portfolio using engaging social media content, campaigns, and online events 
  • Build awareness, buzz and affinity for TLC and Discovery Life Channel on social media 
  • Craft original content for TLCme, TLC’s blog
  • Research opportunities to develop and maintain presence of programming on TLC and Discovery Life Channel’s digital properties
  • Build partnerships with marketing, online, interactive media and programming departments to leverage all digital resources and assets. 
  • Serve as the digital media expert for assigned programming 
  • Monitor and evaluate new technologies to ensure that TLC and Discovery Life are on cutting edge of new innovations in the digital media space 
  • Collect data and evaluate performance digital successes and trends using key measurement techniques on the web (i.e. Facebook Insights, Google Analytics, etc) 
  • Work closely across the networks’ departmental teams to ensure online content extends the brand, communicates a coherent message in sync with network initiatives, and drives viewers across all owned and operated platforms.
  • Support Manager, Digital Media and other digital specialists in day to day needs 


  • Bachelor’s degree in New Media, Journalism, Communication or related field
  • 1-2 years of experience in social media marketing or equivalent 
  • Proficiency with MS Office suite and Adobe Creative Suite 
  • Proficiency in online tracking/reporting tools (Google Analytics, Facebook Insights), online content management and publishing systems (Spredfast), and social listening tools 
  • Self-starter 
  • Excellent attention to detail 
  • Strong quantitative analysis and creative problem-solving skills 
  • Excellent written and verbal communication skills 
  • Able to multitask in a deadline- driven, fast paced environment 
  • Able to prioritize and successfully complete multiple, ongoing projects. 
  • Possesses an affinity for detail and organization. 
  • Create/sustain positive working relationships with various constituents (internal and external). 
  • Open to feedback and rapid campaign evolution; calm under pressure 
  • Possesses strategic thinking; business acumen