Promote TLC and Discovery Life Channel’s content portfolio using engaging social media content, campaigns, and online events
Build awareness, buzz and affinity for TLC and Discovery Life Channel on social media
Craft original content for TLCme, TLC’s blog
Research opportunities to develop and maintain presence of programming on TLC and Discovery Life Channel’s digital properties
Build partnerships with marketing, online, interactive media and programming departments to leverage all digital resources and assets.
Serve as the digital media expert for assigned programming
Monitor and evaluate new technologies to ensure that TLC and Discovery Life are on cutting edge of new innovations in the digital media space
Collect data and evaluate performance digital successes and trends using key measurement techniques on the web (i.e. Facebook Insights, Google Analytics, etc)
Work closely across the networks’ departmental teams to ensure online content extends the brand, communicates a coherent message in sync with network initiatives, and drives viewers across all owned and operated platforms.
Support Manager, Digital Media and other digital specialists in day to day needs
Bachelor’s degree in New Media, Journalism, Communication or related field
1-2 years of experience in social media marketing or equivalent
Proficiency with MS Office suite and Adobe Creative Suite
Proficiency in online tracking/reporting tools (Google Analytics, Facebook Insights), online content management and publishing systems (Spredfast), and social listening tools
Excellent attention to detail
Strong quantitative analysis and creative problem-solving skills
Excellent written and verbal communication skills
Able to multitask in a deadline- driven, fast paced environment
Able to prioritize and successfully complete multiple, ongoing projects.
Possesses an affinity for detail and organization.
Create/sustain positive working relationships with various constituents (internal and external).
Open to feedback and rapid campaign evolution; calm under pressure