Mass Markets Marketing Manager
The Mass Markets Marketing Manager is a key position in helping meet the long-term
objectives for the Mass Markets business within a large energy utility service company in Houston. This position will manage the
marketing efforts for the Mass Markets business in current and new markets, develop and implement marketing
strategies, create go-to-market plans, conduct pricing and competitive reviews and perform market analysis. This
position will work closely with senior leadership, pricing, sales, customer service, outside Ad Agencies, internal
Marketing Communications and Operations to increase the impact of marketing efforts to drive acquisition and
retention and deliver financial results for Residential and Commercial Mass Markets customers.
Essential Duties and Responsibilities:
Responsible for delivering customer, volume and financial performance in mass markets
Develop marketing strategy, acquisition and retention plans and campaigns to grow customer counts and
profitability in each market
Create plans and activities to open new markets for products and services
Develop and nurture key relationships that enhance service to the customer and drive departmental goals
Manage strategy to engage customers throughout their product and customer lifecycle
Coordinate work efforts of others to ensure integration and completion of work against expectations
Execute market and competitive analysis and research
Create and implement a segmentation strategy to grow existing customer engagement and target prospects
Demonstrates effective team-leadership skills to influence others to achieve organizational results and
collaborate across functional boundaries , possesses strong interpersonal skills to develop rapport,
relationships and consensus
Manage direct reports in support of marketing initiatives and drive accountability within the group
Develop process to provide insights into customer and campaign performance
Support the development of annual budgets and plan
Analyze, assess and report acquisition, retention, revenue, cost, and margin performance for markets and
describe variance from plans and forecasts
Drives strategies around the use of emerging technologies, digital media, etc. to reach new segments of
customers and build relationships with existing customers
Requires a Bachelor degree in a marketing, business, economics or related field from an accredited college or
university. MBA is a plus
7+ years in a marketing role, with an emphasis on managing market performance and growth, planning, go-to-
market process management, and product/pricing development. Retail gas and/or electricity marketing
Experience in launching new markets, retail energy regulatory, pricing and product management, market
analysis and research
Retail gas and/or electricity marketing experience required
Additional Knowledge, Skills, Licenses/Certification, Abilities & Personal Characteristics (KSLAPs):
Expert understanding of marketing strategy, business strategy, market intelligence, business analysis, retail
energy industry, financial analysis
Able to create and manage budgets
Perform economic analysis of business opportunities; create and implement a marketing plan to successfully
achieve sales goals, including benefit/cost analysis
Demonstrates the ability to think strategically and incorporate multiple sources of information in to long and
short term strategic and tactical plans
Able to understand competitive landscape, economic trends, and operational processes and costs.
Able to understand and discuss industrial and commercial energy processes.
Able to demonstrate and apply a working knowledge of retail energy pricing with an emphasis on natural gas,
transportation, and financial instruments for pricing.
Able to present complex sales offerings in an understandable and convincing manner.
Able to make persuasive presentations to senior executives and group gatherings.
Able to understand and participate in sales process, including understanding of contract language and
Able to manage multiple projects concurrently and to prioritize according to business needs.
Able to respond with flexibility and solve problems while maintaining effective working relationships.
Able to collaborate with others to accomplish the corporate or organizational objectives, including produce
results through others while not impacting morale.
Able to listen carefully to understand various points of view, find common ground, build consensus and gain
Able to provide a valid state driver's license, present and maintain a safe driving record and to operate
company vehicles safely and in compliance with applicable laws and company policies.
Able to demonstrate commitment to compliance with applicable laws and regulations, the Company’s Ethics
and Compliance Code of Conduct, and other Company policies and procedures and do so consistently, take all
required training courses and do so timely.
Able to demonstrate respect for all individuals, adhere to the Company’s values and business practices and do
Able to operate a motor vehicle, including ability to enter and exit the vehicle unassisted.
Able to exert up to 10 pounds of force occasionally, and/or a minimal amount of force frequently to lift, carry,
push, pull, reach, grasp or otherwise move objects.
Able to demonstrate the manual dexterity to operate a personal computer effectively.
Able to sit, stand or walk for extended periods of time.
Able to view personal computer monitor or laptop screen for long periods of time.
Able to operate office machines including printer, telephone, photocopier, fax machine, calculator, scanner,
Able to speak, read and understand the English language.
Able to hear oral communication in person and on equipment, such as telephone and mobile phone.