#138703

SEO Project Manager

Location:
Framingham MA
Job Terms:
Temporary
Salary:
Hourly (Contract)
Start date:
10/01/2018
posted by:
David Fernandez
Date:
09/27/2018

Job Description:

Aquent's Fortune500 client in Framingham, MA is looking for an SEO Project Manager for a 3 month assignment (40/hrs 5 days on site) with potential to extend beyond. 

Overview:  This person is responsible for bringing traffic to company owned websites using SEO best practices, site and category specific optimization strategies and off-site supporting strategies.  Candidates should have 3-5 years of experience in SEO. 

Key Job Responsibilities 
Impact on Business (i.e. business contribution; nature and scope of responsibility; risk and financial management; strategic vs. tactical vs. delivery orientation. 
• Primary Optimization: Increase Primary Keyword Organic Visibility & Traffic 
o Research and acquire baseline data to understand current performance, visibility & traffic metrics for transactional queries and in-scope pages. 
o Complete SWOT and competitive analysis to understand areas of opportunity relative to competitor website(s), on and off-site optimization tactics, and rankings. 
o Partner with digital merchandising teams to understand & support category / initiative goals. 
o Analysis of own and competitive data relative to owned categories / initiatives to identify areas of opportunity to increase visibility & traffic for eCommerce / transactional queries. 
o Partner with team and marketing operations counterparts, agencies, Staples Digital Solutions and cross-org to prioritize and drive the execution of owned initiatives. 
o Setup measurement plans for all initiatives which are inclusive of primary, secondary and potentially tertiary queries per URL, prior to initiative launches. 
o Deliver initiative reporting, inclusive of all active initiatives to leadership. 
• Editorial Content: Analysis, Optimization & Lead Generation 
o Partner cross-org to identify and index active and planned content for non-transactional pages. 
o Complete initiative specific competitive analysis to identify content opportunities that when created will drive incremental visibility & traffic growth that can lead to direct revenue or lead generation funnels. 
o Add all active and planned content opportunities to cross-org synchronized content calendar for organization and prioritizations. 
o Work with digital merchants, internal agency partners, cross-org and vendors to plan, write and publish content. 
o Develop internal linking strategies utilizing owned eCommerce & editorial pages to drive awareness-to and promote the indexation-of new content. 
o Setup measurement plans for all initiatives which are inclusive of primary, secondary and potentially tertiary queries per URL, prior to initiative launches. 
o Deliver initiative reporting, inclusive of all active initiatives to leadership. 
• Best Practices 
o Utilizing SEO master data workbooks, define and continuously revise content based best-practices (expected states) for H1, Page Title, META Descriptions, Canonical URLs, META Robots directives and highly relevant queries (primary, secondary and potentially tertiary keywords) to ensure optimization and maximized off-site engagement. 
o Execute weekly analysis to identify areas were expectations are not realized. 
o Lead efforts cross-team and cross-org to identify and execute solutions which ensure best-practices are set or reset to expected state.