#138675

Marketing Manager Support

Location:
Chicago, IL
Job Terms:
Temporary
Salary:
Competitive
Start date:
ASAP
posted by:
Chris Woodbridge
Date:
09/27/2018

Job Description:

Our consulting client is looking for a Marketing Manager – North America Corporate Functions, Marketing & Communications for a long term freelance opportunity. The position will be in the office 2-3 days per week and rest remotely. 

Working with the Marketing Lead for North America Strategic Marketing, you will be responsible for helping develop, and implementing, the North America marketing strategy for priority initiatives across Clients' operating groups. Collaborating with global, regional and local marketers, you will design and execute programs that deliver relevant and engaging client experiences. 

Metrics driven, you will challenge status quo and creatively combine traditional and digital marketing channels to help us to break through the noise and engage attention-starved C-level executives. You measure success not only in share of voice or content consumed but hold yourself accountable for driving pipeline and revenue, naturally partnering with sales and account management to maximize campaign impact. No stranger to complex matrix organizations, you will build bridges and persevere in collaborating across groups to integrate marketing efforts, presenting one unified Firm to potential and existing clients. 

Successful candidates for this individual contributor role will demonstrate experience in: 

• Developing and executing marketing plans that are informed by data, don’t default to following the “beaten path” and, most importantly, deliver impact 

• Integrating demand generation programs across digital/social, events, tele, direct mail 

• High-touch account-based marketing targeting senior decision makers 

• Effectively teaming across complex organizations 

• Working with senior stakeholders on a daily basis 

• Background in B2B professional services a bonus 

As an individual, you are a pragmatic, metrics-driven self-starter with a strong bias for action. You are high energy and adept at juggling competing priorities. Fluency in English and the self-assurance and diplomacy required for managing senior stakeholders are must-have’s too. 

Responsibilities 

• Contribute to North America marketing strategy for strategic initiatives 

• Own execution of marketing campaigns driving awareness and demand, incl. 

o Events (national to regional, large to intimate) 

o Direct mail 

o Paid media/search/social 

o Social media 

o Telemarketing 

o Sales enablement 

• The above requires strong collaboration with: 

o  Clients' marketing entities (corporate, geographies/regions, target industries, target functions, offerings) 

o Clients' approved agencies 

o Clients' senior business stakeholders (target industries, target functions, offerings) 

• Measure impact and continuously optimize campaigns and their execution 

• Manage budgets 

• Adhere to applicable policies and procedures 

Requirements: 

• Bachelor's Degree 

• 7+ years of marketing or business development experience 

• Fluency in English 

Demonstrated experience in: 

• Developing and executing marketing plans that are informed by data, don’t default to following the “beaten path” and, most importantly, deliver impact 

• Demand generation marketing integrating programs across digital/social, events, tele, direct mail 

• High-touch account-based marketing targeting senior decision makers 

• Effectively teaming across complex organizations 

• Working with senior stakeholders on a daily basis 

• Using CRM and Marketing Automation Tools, ideally Salesforce 

• Background in B2B professional services a bonus 

Personality traits: 

• Strong interpersonal skills and team player instincts 

• Connector skilled in getting things done across complex matrix organizations 

• Self-starter with a strong bias for action 

• High energy and adept at juggling competing priorities to tight deadlines 

• Self-assurance and diplomacy required for managing senior stakeholders 

• Pragmatic, analytically minded and metrics-driven 

• Proven “scrappiness” and problem-solving skills 

• Curiosity and natural inclination to challenge status-quo