Email Marketing Manager Eloqua Expert

Mountain View, CA
Job Terms:
Start date:
posted by:
Heather Farrin

Job Description:

Small Business Customer Marketing Communications Team is looking for a fast moving, customer-focused Contractor to help develop best-in-class direct response campaigns. Using customer data, insights and marketing automation tools, this position will be responsible for creating and executing email campaigns that engage, retain and delight our Self-Employed customers throughout their life-cycle. Join our team to help bring our vision to life for our customers! 

• Position reports into the Group Marketing Manager for the Customer Marketing Communications Team, supporting our  Self-Employed product 
• Contract Duration: 40 hours/week for 6 months with possible option to extend 

Execute email programs from start to finish, including: 
• Define, execute and measure customer-backed email campaigns to drive product usage, conversion, retention, revenue and unit growth 
• Partner with Segment Marketers to develop and execute lifecycle marketing campaigns, including onboarding, retention and win-back strategies across a highly segmented customer base. 
• Provide input on customer segmentation and contact strategies across the customer life cycle 
• Participate in journey mapping process to create best in class E2E customer experiences 
• Build program test plans. Preform and analyze A/B split testing along with analyst. 
• Partner closely with internal and external cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to strategize and execute campaigns, as well as optimize and analyze campaign results. 
• Develop creative brief. Manage creative development with copy writer, designer and programmers. 
• Accurately estimate and track program costs. 
• Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment, including managing stakeholder expectations and communicating out project timelines 
• Set-up, test/QA and deploy email campaigns in Eloqua 

• Email marketer with 5+ years’ experience in b2b and b2c marketing. 
• Email marketer with blend of strategic, executional, creative and analytical skills 
• Passion and ability to iterate quickly on learnings, insights and strategy development and turn those into actionable email marketing campaigns and plans 
• Curiosity and energy for digging into campaigns, finding data sources, mapping processes, leveraging technology and collaborating with cross-functional team members to execute campaigns. 
• Experience setting up campaigns in Marketing Automation Systems (e.g. Eloqua, Marketo) 
• Experience setting up, executing and measuring life-cycle email campaigns. 
• Ability to create cross-channel contact strategies with a lens toward email and mobile communications 
• Comfortable in a fast-paced environment 
• Strong prioritization and time management skills, and the ability to manage multiple complex projects & priorities 
• Effective at leading prioritization discussions 
• Solutions oriented mind-set 
• Passionate about creating best in class customer experience through email marketing 
• Provide recommendations based on learnings, data and insights 
• Strong analytical and problem solving skills to understand campaign performance (ROI analysis and recommendations) 
• Highly organized and detail oriented. 
• Ability to work independently and cross-functionally in highly matrixed organization.