Marketing Specialist

Mississauga, ONT
Job Terms:
Start date:
posted by:
Tova Dodge

Job Description:

Are you passionate about the transformative effects of technology on the world? Are you looking at understanding how leading-edge products will help empower Canadian businesses do more? We are looking for a marketing communications professional to help our large tech company empower every Canadian business to achieve more through technology and the help of our partners from coast-to-coast-to-coast! 

Below are the core competencies that we look for in a great candidate: 

• Campaign Creation & Execution 
- Work with Product Marketing Managers to determine key opportunities for marketing to help achieve business objectives 
- Develop and execute integrated marketing campaigns within budgetary limits and in adherence to timelines 
- Develop and present agency communication briefs in collaboration with key stakeholders based on business objectives outlined by audience and product business owners 
- Prepare and present in-depth work back schedules which include timing, scope of work, and milestones 
- Analyze and report on marketing ROI and business impact 
- Coordinate all internal Marketing and Operation services including digital, web, events and analytics team 
- Budget Management (forecasting, accruals, invoicing) 

• Stakeholder & Agency Management 
- Develop strong relationships with internal stakeholders to ensure business objectives are met 
- Report on campaign progress is reported in a timely and accurate manner 
- Develop strong relationships with agencies to ensure executional excellence and the achievement of campaign objectives 
- Manage agency execution consistently and carefully to ensure campaign timelines, budget, and scope of work are met 

• Data analysis, optimization, reporting 
- Analyze data and trends to apply in development of integrated marketing communication campaigns 
- Analyze campaign KPIs throughout execution and optimize campaigns to achieve best ROI and business impact 
- Report on campaign performance to internal stakeholders at a regular cadence 
- Report quarterly on marketing impact across all activities 
- Leverage subject matter experts internally to ensure that campaigns are executed per best practice 

• Strategic Messaging 
- Create and maintain a consistent commercial message and voice throughout campaign initiatives 
- Create content for websites, emails, blogs, and more within commercial voice guidelines 

Requirements for a successful applicant: 
• Minimum 3-5 years in marketing communications 
• Experience with commercial marketing an asset 
• Experience in agency management 
• Exceptional communication skills (verbal & written) 
• Strong presentation writing skills 
• Ability to manage multiple senior level stakeholders (both internal and external) 
• Strong multi-project management skills essential 
• Ability to work within a complex, matrix-based organization with a clear line of sight to the needs of the business as a whole, and how integrated marketing efforts can support the business at large 
• Resourcefulness and a can-do attitude